Matt Jenner
Gaithersburg,MD
Overview
7
7
years of professional experience
1
1
Certification
Work History
Regional Marketing Specialist
The Cannabist Company (acquired gLeaf in Jul 2023)
07.2023 - Current
- Oversee and assist with all creative and marketing campaigns in the Mid-Atlantic markets of MD, DC, VA, PA, and WV (22 retail dispensary locations), with focus on expanding brand and product awareness via print, digital, billboard, radio, and in-person promotions
- Implement creative marketing campaigns and in-store promotions to bring consistent WoW profit growth to nearly all Mid-Atlantic markets (avg $3.4M/week)
- Work with C-level executives, District Regional Managers, General Managers, and employees across the company to create and execute effective marketing campaigns, within compliance measures of each specific market
- Analyze results of promotional campaigns with marketing team, and report findings back to District Managers and Marketing executives to evaluate successes and areas for improvement
- Create graphics, in-store fliers & advertisements, and social media images for all Mid-Atlantic social channels, using clear, concise, and consistent messaging for patients and customers
- Travel to various dispensary locations for in-person marketing meetings and collaborations with managers
Regional Marketing Coordinator
Green Leaf Medical, LLC (gLeaf)
07.2021 - 07.2023
- Oversee all creative and marketing efforts in the gLeaf markets of MD, VA, PA, and OH
- Organize and plan budgets for sponsorships, properly staff and attend pre-approved pop-ups, street fairs, and large-scale public events across all markets
- Collaborate with marketing and operations teams to implement daily, weekly, and monthly sales & promotional events across all markets, within compliance measures, increasing average transaction per patient and average number of products sold per patient in all markets
- Disseminate new information regarding deals, promotions, and other marketing efforts to staff throughout the company
- Operate, manage, and create original content for all social media channels (Facebook, Instagram & LinkedIn) within compliance measures, and respond to patient inquiries on all platforms and email
- Build working relationships with other Mid-Atlantic cannabis vendors, medium and large-scale event organizers, local business partners, and online third-party retailers
- Monitor competition on a local, state, and national level to maintain competitive pricing, products, and promotions
- Work with procurement team to create, design, and source branded merch and giveaway materials, including clothes, glass pieces, smoking accessories, and more
- Source proper signage for dispensaries and ensure appealing store layout via merchandising
- Instrumental in preparing gLeaf MD locations for the start of adult-use sales in July 2023
- Participate in daily/weekly meetings with C-level executives for recaps and idea development
- Work across companies as merger with Columbia Care/Cannabist Company was implemented
Sales Floor Manager
Green Leaf Medical, LLC (gLeaf)
08.2020 - 07.2021
- Granted promotion to management position within a four-month timeframe, among the fastest in gLeaf's history, from no prior cannabis retail experience
- Increasing profits on a monthly basis for brick-and-mortar location by ensuring the proper stocking, promotion, and organization of more than 300 cannabis products
- Use exceptional customer service to interact with patients of all ages, races, and socioeconomic backgrounds in-person, online, and over the phone
- Follow correct opening and closing procedures, including the proper documenting and handling of revenue ($150,000+ weekly)
- Assist GM with the hiring process for new recruits while also providing disciplinary actions to staff, as needed
- Perform various managerial tasks including general store upkeep, cash deposits, menu integration checks, weekly inventory oversight, creating the weekly schedule for 20+ employees, and budtending (consistently the top-selling manager).
Dispensary Agent
Green Leaf Medical, LLC (gLeaf)
04.2020 - 08.2020
- Discuss and recommend to patients more than 300 Maryland-grown cannabis products, including raw flower, concentrates, edibles, topicals, & more
- Promote and sell cannabis products within state compliance regulations
- Create flyers, posters, advertisements, press releases, infographics, and other marketing aids promoting gLeaf products and other upcoming sales & events. Many currently being used in multiple gLeaf locations
- Ensure accuracy of my daily deposits while consistently being the top-selling dispensary agent.
Executive/Creative Assistant
Prime Farms
04.2019 - 04.2020
- Assist CEO in any and all tasks pertaining to creation, marketing, branding, and compliance of Colorado-grown cannabis products ('Mystix' brand pre-rolls, 'Lucky Dog' brand CBD treats for pets, and 'Lucky Turtle' brand vape cartridges)
- Help design product packaging and company merch, including clothes, lighters, skateboards, etc
- Serve as main point of contact for domestic and international clients
- Provide remote assistance to the main farm based in Pueblo, CO.
Founder & CEO
Dark Waters Management
03.2017 - 05.2019
- Sole creator and founder of NYC-based boutique music artist management company, representing artists from NYC, LA and DC markets
- Schedule, plan, and execute tours, concerts and live events across the Northeast, Mid-Atlantic, and California
- Manage and strategize all promotional aspects of artist's career, including marketing, PR, A&R, and social media
- Employ unique and original marketing ideas to promote individual artists, and monetize those ideas into profit
- Find and secure new talent, new venues, syncing deals for commercials and TV, and music licensing deals from both major and independent labels
- Hire, instruct, mentor, and work with full-time interns.
Education
Master of Arts - Music Business Management
University of Westminster
London, UK06.2013
Bachelor of Arts - Global Communications
American University of Paris
Paris, FR05.2010
Skills
- Microsoft Office Pack (Word, Excel, Outlook, PowerPoint, Teams, Quickbooks)
- Writing (creative/advertising, journalistic, press releases, & blogging)
- Social Media/Blogs (FB, TW, IG, LI, G, WordPress, Sprout, Sprinklr)
- Graphic Design (Canva Pro software)
- METRC certified
Languages
English
Native or Bilingual
French
Full Professional
Spanish
Limited Working
German
Limited Working
Italian
Elementary
Russian
Elementary
Hobbies and Interests
- Accomplished traveler (throughout Europe, North America, Africa & Australia)
- Avid music lover (watching, listening, writing, discovering, & sharing)
- Amateur chef (& self-proclaimed "foodie")
- Documentary enthusiast (any & all genres)
- Bartending and serving experience (New York State TIPS certified)
- Cannabis and cannabis culture advocate (since 2006)
Accomplishments
- Finalist - Favorite MD Brand Ambassador - MD Cannabis Awards 2024
- Finalist - Favorite MD Brand Ambassador - MD Cannabis Awards 2023
Locations
- Maryland
- California
- Massachusetts
- New York
Certification
- METRC Certified - since 2020
- NY State TIPS Certified - since 2017
References
Available Upon Request
Timeline
Regional Marketing Specialist
The Cannabist Company (acquired gLeaf in Jul 2023)
07.2023 - Current
Regional Marketing Coordinator
Green Leaf Medical, LLC (gLeaf)
07.2021 - 07.2023
Sales Floor Manager
Green Leaf Medical, LLC (gLeaf)
08.2020 - 07.2021
Dispensary Agent
Green Leaf Medical, LLC (gLeaf)
04.2020 - 08.2020
Executive/Creative Assistant
Prime Farms
04.2019 - 04.2020
Founder & CEO
Dark Waters Management
03.2017 - 05.2019
Master of Arts - Music Business Management
University of Westminster
Bachelor of Arts - Global Communications
American University of Paris