Meghan Armstrong-Lancaster
Bowie
Summary
Dynamic Marketing and Communications Specialist with a proven track record at the University of Maryland Medical System. Expert in digital marketing and content strategy, enhancing brand awareness through targeted campaigns. Strong organizational and communication skills drive successful collaboration across teams, resulting in impactful content and elevated stakeholder engagement.
Overview
12
12
years of professional experience
Work History
Marketing and Communications Specialist
University Of Maryland Medical System
03.2022 - Current
- Drive Content Marketing Campaigns: Develop editorial calendars to deliver high-quality content and optimize performance.
- Enhance Brand Awareness: Implement strategic marketing initiatives and partner with industry experts to promote surgical services.
- Produce Video Projects: Collaborate with creative teams and external partners on various video productions.
- Streamline Internal Communication: Improve processes for better collaboration across departments.
- Execute Internal Communications Plan: Showcase hospital achievements to staff.
- Manage Vendor Relationships: Establish partnerships with external data providers and research vendors.
- Create Visual Marketing Materials: Develop engaging materials that effectively communicate product benefits.
- Capture Events and Content: Document events and leverage social media for audience engagement.
- Educate Stakeholders: Present PowerPoint presentations to highlight marketing's role in organizational support.
Paid Social Planner/Buyer
GKV
11.2019 - 03.2022
- Planned and Executed Campaigns: Developed, executed, and optimized paid search and social media campaigns.
- Analyzed Performance: Prepared detailed weekly, bi-weekly, and monthly analytic reports on campaign performance.
- Provided Insights: Wrote POVs on upcoming platform changes and tactics for paid SEM and social media.
- Collaborated Across Teams: Worked with Media, Social Media, Interactive, Creative, and Account Leadership teams to execute campaigns effectively.
- Managed Workflow: Created and oversaw workflow for campaign processes.
- Monitored Campaigns: Scheduled and tracked all paid campaigns to ensure alignment with goals and KPIs.
Media Buyer
CACI International Inc
09.2018 - 10.2019
- Interacted Daily with Clients: Engaged with clients throughout the media planning and placement cycle.
- Implemented and Optimized Campaigns: Managed programmatic, social, and search advertising campaigns with regular optimizations.
- Built Vendor Relationships: Developed effective partnerships with media vendors.
- Negotiated Media Buys: Achieved the best value for media buys through negotiations with vendors.
- Tracked Deadlines and Invoices: Monitored deadlines and reconciled media invoices.
- Compiled Performance Statistics: Created post-buy statistics detailing the performance of advertising campaigns.
- Prepared Status Reports: Developed status reports and briefings for management as required.
- Documented Media Buy Rationale: Included POVs and recommendations in media buy documentation.
Social Media Coordinator
Stanley Black & Decker, Inc.
12.2016 - 07.2018
- Collaborated with Social Media Manager: Developed and executed a social media strategy that achieved key marketing initiatives.
- Created UGC Campaigns: Executed user-generated content campaigns across brands and channels.
- Engaged with Users: Monitored and interacted with users on various social media platforms.
- Resolved Customer Issues: Worked closely with the customer support team to address service issues via social media.
- Tracked Campaign Performance: Evaluated and reported on the progress of social media campaigns monthly and quarterly.
- Maintained Social Media Calendar: Ensured integrity of the social media calendar across various initiatives (power tools, hand tools, storage, outdoor).
- Contributed Ideas: Participated in regular brainstorming sessions to generate new ideas for supported business units.
- Monitored Industry Trends: Analyzed trends in social, digital, and mobile media, exploring new tools and applications to benefit the business.
- Developed Advocacy Program: Created initiatives to promote brand advocacy.
- Collaborated with Media Team: Established paid campaigns in coordination with the media team.
Customer Service Representative
Stanley Black & Decker, Inc.
03.2014 - 12.2016
- Monitored Customer Interactions: Engaged with customers on various social media platforms, providing assistance and resolving product questions and concerns.
- Created Standard Operating Procedures: Developed SOPs for various areas of work to streamline processes.
- Managed Real-Time Inquiries: Addressed multiple customer inquiries via electronic media (chat, etc.).
- Collaborated with Marketing: Worked alongside the Marketing department to ensure customer expectations were met across various brands.
- Expanded Social Media Presence: Enhanced the established social media presence for the Stanley Black & Decker brand.
- Tracked Social Media Trends: Monitored trends to continuously meet and exceed customer expectations.
- Compiled Statistical Reports: Prepared monthly and quarterly statistical data reports using Microsoft Excel.
Education
Bachelor of Arts (B.A.) - Public Relations and Journalism
Salisbury University
01.2013
Skills
- Digital Marketing & Content Strategy: Expertise in digital marketing and content marketing strategies
- Social Media Management: Proficient in developing and executing social media strategies
- Customer Relationship Management: Strong knowledge of CRM systems and enhancing customer interactions
- Cross-Platform Knowledge: Familiarity with various operating systems and Smartsheet integration
- Campaign Development & Targeted Advertising: Skilled in campaign strategy development and targeted advertising procurement
- Organizational & Communication Skills: Effective in internal communications and maintaining organizational efficiency
- Apple and Microsoft Office Suite Proficiency: Expertise in using Apple and Microsoft Office applications
Timeline
Marketing and Communications Specialist
University Of Maryland Medical System
03.2022 - Current
Paid Social Planner/Buyer
GKV
11.2019 - 03.2022
Media Buyer
CACI International Inc
09.2018 - 10.2019
Social Media Coordinator
Stanley Black & Decker, Inc.
12.2016 - 07.2018
Customer Service Representative
Stanley Black & Decker, Inc.
03.2014 - 12.2016
Bachelor of Arts (B.A.) - Public Relations and Journalism
Salisbury University