Meghan Powderly
Baltimore
Summary
Marketing student with hands-on experience in the cosmetics industry, specializing in digital marketing, influencer partnerships, and content creation. Experienced in social media management, trend analysis, and campaign execution, with a strong focus on strengthening brand presence and driving consumer engagement. Seeking to apply academic training and internship experience in a creative, fast-paced marketing environment.
Overview
2
2
years of professional experience
Work History
PR + Influencer Team
Tarte Cosmetics
06.2025 - 08.2025
- Conducted competitive research to identify emerging social trends and influencer opportunities within the beauty industry
- Assisted in compiling post-campaign reports, gathering key performance metrics and insights to guide future activations
- Supported daily PR operations, including influencer mailer coordination and product gifting
- Collaborated with influencers on organic and affiliate partnerships to strengthen brand relationships
- Participated in in-person product deliveries to affiliates and Influencers during the Tarte x Dunkin' collaboration
- Brainstormed and generated creative concepts for influencer gifting during launches and holidays
- Partnered with the social media team to create engaging digital content aligned with brand campaigns
- Utilized applications such as Lefty to research, track, and evaluate Influencer partnerships, supporting campaign strategy and performance analysis
- Developed and maintained Excel spreadsheets using formulas and pivot tables to monitor inventory and manage warehouse send-outs efficiently
- Participated in in-person product deliveries to affiliates and Influencers during the Tarte x Dunkin' collaboration
- Helped organize influencer events and product mailers to promote new launches, and increase brand visibility.
Marketing Intern
Sparks! Marketing Communications
Baltimore
05.2023 - 08.2023
- Created and scheduled social media content to drive engagement and brand awareness
- Designed and maintained content calendars to ensure consistent posting across client accounts
- Assisted with social media management, content curation, and community engagement
- Assisted in developing social media content for client campaigns.
Education
Bachelor of Science - Marketing With A Specialization in Professional Selling And Sales Management
San Diego State University
San Diego, CA05-2027
High School Diploma -
McDonogh School
Owings Mills, MD06-2023
Skills
- Professional communication & relationship building
- Adaptability in fast-paced environments
- Collaborative team contributor
- Creative problem-solving
- Time management & organization
- Multitasking & prioritization
- Fast learner
- Data tracking & organization
- Google Sheets (formulas, data management)
- Microsoft Excel (formulas, data management)
- Social media management
- Content creation
- Social media platforms: TikTok, Instagram, Snapchat, X (Twitter)
- Creative tools: Canva, Prezi
Timeline
PR + Influencer Team
Tarte Cosmetics
06.2025 - 08.2025
Marketing Intern
Sparks! Marketing Communications
05.2023 - 08.2023
Bachelor of Science - Marketing With A Specialization in Professional Selling And Sales Management
San Diego State University
High School Diploma -
McDonogh School