Mia Reilly White
Baltimore
Summary
- Marketing and communications professional with 25 years of experience in digital marketing and content strategy. Demonstrated ability to enhance digital experiences and develop marketing assets from inception to execution. Recognized for effective collaboration with teams and stakeholders across various sectors, including higher education, finance and healthcare. Expertise in driving results through innovative marketing management.
Overview
26
26
years of professional experience
Work History
Creative Marketing Manager/Independent Contractor
Maryland
Baltimore
06.2019 - Current
- Create unique, optimized, and engaging content for a variety of platforms to improve visibility, program marketing, and brand awareness. Client contracts include Adtalem Global Education, Hero Digital, and Arch Insurance.
- Developed comprehensive content strategies aligned with brand goals and audience needs.
- Write and review emails and web copy, ensuring accuracy and approval.
- Project manage freelance writers, designers, and serve as a primary contact for agency partners.
- Experience with AI writer tools.
- Created content for promotional materials, including brochures, flyers, and websites.
Marketing Director
School of the Cathedral + St. Pius X School
Baltimore
08.2013 - 07.2021
- Directed various projects including digital marketing campaigns and website content management.
- Achieved website traffic growth targets, boosting inquiries and applications through media strategies.
- Enhanced outreach and visibility focused on recruitment in competitive private school market.
- Initiated new brand campaign, revamped website, and implemented enrollment software.
- Participated in School Board and Strategic Plan Committees to guide strategic initiatives.
Web Content Specialist
Johns Hopkins Medicine
Baltimore
01.2012 - 07.2013
- Enhanced website presence for Johns Hopkins Medicine to embody mission of excellence in patient care, research, and education.
- Developed engaging content for Department of Neurology and Neurosurgery, integrating multimedia and aligning with brand strategy.
- Advised internal clients on marketing and web writing best practices, improving content quality and increasing site visitation.
- Collaborated with colleagues to maintain consistency in style, tone, and branding across all platforms.
- Contributed to Internet and Digital Brand Management Advisory Committee alongside Johns Hopkins leadership.
Media Relations, Web Marketing Director
Agora, Inc.
11.1999 - 01.2012
- Cultivated relationships with hundreds of local, national and international media key contacts for Agora Financial. Targeted compelling story ideas, wrote press releases, and developed and executed the strategic communication plan using traditional and digital media.
- Led the media outreach and played a critical role in the grassroots and broadcast promotion of the documentary film I.O.U.S.A., which was nominated for the Grand Jury Prize at the 2007 Sundance Film Festival, and the 2009 Critics Choice Award for Best Documentary, and was also shortlisted for a 2009 Academy Award.
- Copywriter for the Agora Financial Investment Symposium, an annual event that attracted nearly 1,000 attendees and award-winning speakers from around the world.
- Oversaw web marketing operations, including managing five employees in concept/campaign formulation. Handled start-up of Internet marketing efforts, established company's first marketing email. Worked closely with copywriting staff, publishers, and executive management in establishment of Internet marketing functions, and presented at worldwide Internet Marketing Summits.
Education
Pennsylvania State University
Skills
- Brand Management
- Project Management
- Content Marketing
- Digital Marketing
- Copywriting
- Publishing
- Program marketing
- CRM management
- Marketing campaign management
- Campaign execution
Timeline
Creative Marketing Manager/Independent Contractor
Maryland
06.2019 - Current
Marketing Director
School of the Cathedral + St. Pius X School
08.2013 - 07.2021
Web Content Specialist
Johns Hopkins Medicine
01.2012 - 07.2013
Media Relations, Web Marketing Director
Agora, Inc.
11.1999 - 01.2012
Pennsylvania State University