Michael Lauer
Sales Director
Joppa,MD
Summary
Dynamic sales leader with a proven track record driving an increase in sales through strategic initiatives and effective team training. Expert in client service management and sales strategy development, fostering professional growth while optimizing channel performance.
Overview
20
20
years of professional experience
4
4
Certifications
Work History
Director of Distribution Sales
Guilford Hall Brewing
Baltimore, MD
11.2024 - 04.2025
- Analyzed and improved department operations and procedures, increasing sales over 57% for the first quarter and trending to 112% over last April.
- Trained new hires on company policies, procedures, and software systems, ensuring a smooth onboarding process.
- Conducted regular performance one on one meetings, providing constructive feedback and professional development opportunities for team members.
- Led improvement initiatives to advance operational efficiencies and increase revenue.
- Negotiated contracts with outside accounts to attain distribution in large venues.
- Implemented new sales pay structures, resolved performance issues and expanded processes to meet diverse needs.
Director of Sales
Southern Glazers Wine and Spirits
Baltimore, MD
10.2010 - 11.2024
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Mentored and internally promoted successful company sales and management staff into leadership positions to drive company growth
- Managed and motivated sales team to increase revenue 26% in fist year of implementing division.
- Utilized CRM systems to track sales team, manage accounts and monitor trends
- Established sales objectives by forecasting and developing annual sales and quotas for territories
Sales Representative
FP Winner LTD
Baltimore, MD
02.2005 - 10.2010
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Exceeded sales targets through effective planning and goal setting.
Education
Bachelor of Science - Business Administration And Management
Towson University
Towson, MD 05.2001 -
Skills
- Client service management
- Sales Leadership and Training
Coaching
- Sales Strategy Development
- Professional development programs
- Quality management
- Channel growth optimization
- Forecasting
- Cost analysis
- Financial management and reporting
- Multitasking
Certification
WSET Level 2 Wine and Spirts
Timeline
Director of Distribution Sales
Guilford Hall Brewing
11.2024 - 04.2025
Director of Sales
Southern Glazers Wine and Spirits
10.2010 - 11.2024
Sales Representative
FP Winner LTD
02.2005 - 10.2010
Bachelor of Science - Business Administration And Management
Towson University
05.2001 -
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