MOLLY BRANT
Annapolis
Summary
Results-driven leader with over 15 years of progressive experience in the digital and mobile advertising industry. Known for delivering high-performance outcomes, I'm passionate about mentoring teams and motivating others to reach their full potential. Recognized for my commitment to excellence, I consistently excel in fast-paced environments, delivering impactful results with efficiency and precision.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
Account/Campaign Manager - Alcohol
Walmart Connect
05.2023 - 12.2024
- Assisted the sales team in expanding the Alcohol retail media business at Walmart Connect
- Offered technical guidance on campaign specifications and resolved troubleshooting issues
- Collaborated with Measurement and Analytics to ensure accurate reporting
- Shared actionable insights and recommendations to enhance supplier strategies and drive incremental revenue
- Maintained regular communication and updates with clients and internal stakeholders about campaign progress
- Supported monthly campaign billing, ensuring accuracy and timely delivery
Senior Client Services Manager
Verve Group Inc
12.2018 - 01.2023
- Supported top clients at Verve managing 15MM+ in revenue while driving repeat business and revenue growth
- Collaborated with the National Sales team to determine a client's campaign objectives in order to craft custom proposals including pricing, targeting, creative tactics, and attribution measurement
- Continued to act as a key leader and liaison between clients and Revenue Operations, Analytics, Creative, and other internal departments
- Provided insightful sales collateral for sellers and clients in the form of final reporting, insights, and recommendations - inclusive of ad engagement metrics, foot traffic measurement, and 3rd party study results - to help drive repeat business and revenue growth from both Managed Services campaigns as well as Programmatic
- Delivered exceptional customer service by providing timely deliverables and managing client expectations, while showcasing mobile and omnichannel capability expertise
- Assisted in monitoring pacing, performance, and opportunities for campaign optimizations and upsell opportunities
- Helped to onboard any new members of the Sales, AdOps and Client Services team
Senior Account Manager
Verve Group Inc
03.2014 - 12.2018
Account Manager
Verve Group Inc
08.2011 - 03.2014
Senior Campaign Manager
AOL Advertising
12.2010 - 08.2011
Traffic coordinator
Advertising.com
07.2008 - 12.2010
Education
Graphic Design, Business Minor
Lehigh University
05.2001 - 01.2006
Skills
- Online and Retail Media Ad Campaigns
- Campaign Performance Analysis
- Account Management
- Customer Retention
- Time Management
- Complex Problem Solving
- Excellent communication
Awards
Excellence in Customer Retention, Verve Group, 2022
Timeline
Account/Campaign Manager - Alcohol
Walmart Connect
05.2023 - 12.2024
Senior Client Services Manager
Verve Group Inc
12.2018 - 01.2023
Senior Account Manager
Verve Group Inc
03.2014 - 12.2018
Account Manager
Verve Group Inc
08.2011 - 03.2014
Senior Campaign Manager
AOL Advertising
12.2010 - 08.2011
Traffic coordinator
Advertising.com
07.2008 - 12.2010
Graphic Design, Business Minor
Lehigh University
05.2001 - 01.2006
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