Natalia Emilian

Extole is a growth platform enabling businesses to harness word-of-mouth marketing through referrals, and social advocacy.

• Responsible for a portfolio of 1.5M+ USD ARR across 35 accounts from launch to contract renewal. Fostered long-term relationships and delivered exceptional service, resulting in an 87% contract renewal rate.
• Delivered monthly and quarterly business reviews on program performance, developing strategies that helped clients reduce CAC, increase participation, and boost conversion rates.
• Took ownership of at-risk accounts by conducting data-driven analyses to uncover growth and up-sell opportunities, resolving issues, and securing executive buy-in through strategic guidance, proactive communication, and targeted action plans to reduce churn risk and strengthen client relationships.

Key IVR is a UK provider of secure, cloud-based card payment and open banking solutions.

• Responsible for leading a business development team of 8, reporting directly to the Chief Commercial Officer. Developed and executed a high-impact outbound strategy.
• Achieved a 190% increase in the outbound pipeline across Europe, the USA, and Canada from 2021 to 2022, resulting in a significant influx of high-value, sales-qualified leads.
• Mentored BDRs and SDRs in lead generation, qualification, proposal writing, and presentation skills, resulting in £810K in implementation fees added to the pipeline in 2022.
• Managed 25+ customer accounts, ensuring satisfaction and growth while proactively identifying growth and up-sell opportunities

SafeGuard Global is a provider of HR management solutions, including payroll, recruitment, and employer-of-record services.

• Successfully merged legacy sales and marketing processes and data into the new company structure, facilitating a seamless transition for the team and ensuring continuity in client relations.
• Responsible for EMEA inside sales team of 5. We delivered 112% of the team quota in Q1 2020 for local markets (PT, ES, CH, FR, UK, IT).
• Developed a $10M sales pipeline in the EMEA region, securing engagements with multiple Fortune 500 companies to enhance revenue opportunities and drive business growth.
• Championed the adoption of new sales tools (Salesforce, ZoomInfo, RingCentral) by providing comprehensive training to the legacy sales team.

• Led the development and execution of client acquisition strategies, including creating an Ideal Customer Profile (ICP) and implementing targeted inbound and outbound marketing initiatives to secure the company's position in the European market.
• Responsible for hiring and managing a European BDM team of six. Achieved consistent year-over-year sales growth, increasing revenue from €0.56M in 2016 to €1M in 2018.
• Expanded market reach by forming strategic partnerships with leading global and regional payroll providers (e.g., Activpayroll, IIpay, Cloudpay, and others) and built a dedicated partner account management team.
• Developed website content and implemented SEO strategies, achieving top 10 keyword rankings. Oversaw a redesign that increased organic traffic by 268% and reduced bounce rate by 19.36%.

• Conducted market research for the EMEA region, identifying and building targeted prospect lists for new customer acquisition.
• Developed and implemented an outbound email strategy with automated workflows, creating targeted messaging that improved engagement and streamlined lead generation.
• Played a key role in establishing the brand identity by creating original marketing materials (e.g., presentations) and building a strong social media presence on Facebook, Twitter, and LinkedIn.