Natalia Pralea

As the Director of Retail Product Management in a bank, responsible for developing and implementing product strategies for retail banking services. Oversaw the entire product lifecycle, from concept to launch, ensuring alignment with market trends and regulatory requirements. Collaborated with cross-functional teams to enhance product offerings and improve customer experience. Managed product performance analysis and reporting, driving initiatives for continuous improvement and revenue growth.

Ensure effective operational management of the department, emphasizing the optimization and refinement of the service and product portfolio. Formulate and execute strategies for customer acquisition, enhance client retention, and cultivate strong relationships with existing customers. Lead and mentor a team of Product Managers responsible for the retail banking product suite for individual clients, ensuring alignment with regulatory compliance and market dynamics. Drive initiatives that promote innovation, enhance product performance, and deliver superior customer experiences to achieve strategic business objectives.

Management of banking products, including retail loans and remote servicing solutions, with a focus on conducting comprehensive market analysis. Ensure the timely updating of internal regulatory documents to comply with legal requirements and reflect product modifications. Collaborate with relevant stakeholders to maintain compliance and enhance the effectiveness of product offerings.

Organization and management of financial consulting services, investment projects, feasibility studies, and financial diagnostics. Gained experience as a Project Manager for the development of a diagnostic study for 13 municipal water supply and sewage enterprises. Successfully led the project to assess operational efficiency, identify improvement areas, and provide actionable recommendations for enhancing performance and sustainability.

Identification and acquisition of clients, providing consultancy on banking services and products, negotiating pricing, and participating in financial analysis. Involved in the credit committee, preparing documentation for contract development, and monitoring the portfolio to ensure optimal performance. Collaborated with cross-functional teams to deliver tailored financial solutions that meet client needs and contribute to the overall growth of the bank’s portfolio.