Natalie O'Dell
Baltimore
Summary
Well-qualified public relations professional successful at multitasking, problem-solving and organizing. Various agency experiences where hard work, resourcefulness, and entrepreneurial spirit contributed to overall success. Personable and eager to learn. Experienced with client relationship management, ensuring high levels of satisfaction and retention. Utilizes strategic planning to drive business growth and meet client needs. Track record of effective team collaboration and achieving targeted outcomes.
Overview
4
4
years of professional experience
Work History
Senior Account Executive
StreetCred PR
02.2025 - Current
- Lead and mentor a team of junior staff while collaborating with firm management as apart of the leadership team to ensure exceptional client service and contribute to broader agency strategy.
- Oversee and manage client accounts across fintech, wealth management, and asset management, serving as the main point of contact and driving all aspects of strategic planning, media outreach, and campaign execution.
- Spearhead crisis communications efforts to manage and mitigate reputational risk, crafting timely messaging and coordinating rapid response strategies.
- Drive proactive media efforts by developing compelling pitch angles and thought leadership opportunities that elevate client visibility in top-tier industry and national outlets.
- Foster a collaborative team culture, championing communication, accountability and creative thinking across all levels of account support.
Account Executive
StreetCred PR
12.2023 - 02.2025
- Served as a point of contact for financial services clients, leading day-to-day communications and providing strategic media counsel.
- Secured top-tier media placements for financial services clients in premier outlets including The New York Times, Forbes, Barron’s, Citywire, and InvestmentNews through strategic and tailored media outreach.
- Collaborated closely with internal teams, media contacts and client stakeholders to execute cohesive PR strategies aligned with business goals.
- Represented clients at industry events and conferences, managing on-site media relations, securing interviews and fostering new press connections.
Account Coordinator
StreetCred PR
01.2023 - 12.2023
- Supported and executed PR campaigns for B2B and B2C clients across fintech, wealth management, and asset management sectors, showcasing deep industry knowledge and storytelling expertise.
- Acted as a client-facing liaison, building strong relationships through regular communications, status updates and campaign support.
- Managed administrative and operational tasks, including media list building, tracking press coverage, scheduling, and reporting, ensuring efficient team and client workflow.
Public Relations Intern
BerlinRosen
08.2022 - 12.2022
- Worked on technology and innovation accounts including but not limited to Mozilla, LHH, Westbrook Media, and Bloomberg Intelligence.
- Secured media coverage for clients, companies and specific campaigns from top-tier publications like Forbes as well as trade-specific publications.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Public Relations Intern
Hyde Park PR
05.2022 - 08.2022
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Secured media coverage for clients, company and specific campaigns.
- Complied data from MuckRack, HARO, Propel and Qwoted to create media lists.
- Created content calendar for Hyde Park PR to schedule social media posts.
- Worked across 3 accounts in tech, fashion and art.
Marketing and Fundraising Coordinator
URBN Flavorhaus
09.2021 - 06.2022
- Identified and executed effective promotional methods, created influencer program, working with Penn State athletes and public figures to enhance notability
- Increased customer engagement through social media, using UGC to increase likes and followers across Instagram and TikTok.
- Worked with local organizations such as THON to create and host effective fundraisers.
Education
Bachelor of Arts - Advertising And Public Relations
Pennsylvania State University
12.2022
Skills
- Verbal and Written Communication
- Creative Idea Development
- Client relationship management
- Account management
Timeline
Senior Account Executive
StreetCred PR
02.2025 - Current
Account Executive
StreetCred PR
12.2023 - 02.2025
Account Coordinator
StreetCred PR
01.2023 - 12.2023
Public Relations Intern
BerlinRosen
08.2022 - 12.2022
Public Relations Intern
Hyde Park PR
05.2022 - 08.2022
Marketing and Fundraising Coordinator
URBN Flavorhaus
09.2021 - 06.2022
Bachelor of Arts - Advertising And Public Relations
Pennsylvania State University
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