Nicolas Tanzi

• Develop and execute digital media strategies aligned with FAIR’s marketing and advocacy objectives by working in collaboration with our government relations team to ensure consistency in messaging between donors, social media audiences and legislators.

• Identify target audiences and define digital marketing objectives.

• Plan and oversee the creation of engaging and relevant content for various digital platforms. Including cutting clips from legislative hearings.

• Ensure consistency of messaging across different digital channels including email outreach.

• Optimize website content for search engines (SEO) to improve organic visibility.

• Develop and manage paid advertising campaigns (SEM) to drive targeted traffic.

• Achieved and grew digital revenue on platforms by 137%.

• Directed strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relationships with the Federal PAC and Grassroots clients I was responsible for overseeing (USSA, Cigna, The Silver Institute, Edison Electric Institute, NRECA, AICPA, Western Union, US Steel, Boeing, Cardinal Health).

• Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.

• Developed and used specific methodologies for collecting and analyzing data.

• Offered in-depth media commentary and criticism to highlight core issues related to public policies and political events.

• Collaborated with cross-functional teams to define campaign goals and build powerful advocacy campaigns to influence state and federal level legislation.

• Produced and filed applications and related documentation for regulatory procedures.

• Oversaw impact assessments and wrote reports outlining findings.

• Organized and maintained all files related to regulatory actions.

• Answered client inquiries with friendly and knowledgeable support.

• Built knowledge of PAC regulations, how to effectively respond to clients, and how to manage expectations set by internal senior leaders.