NICOLE ROBINSON
Laurel
Summary
Results-driven marketing professional known for enhancing operational efficiencies and driving cross-functional collaboration. Increased awareness through successful advertising campaigns and ensured 100% on-time delivery of marketing, effectively contributing to the strategic goals of the organization.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Marketing Specialist
EXELON - PEPCO HOLDINGS INC (PHI)
Washington
06.2022 - Current
- Functioned as the primary contact for multi-state energy efficiency program marketing, launching new programs and coordinating the approval of more than 270 marketing deliverables with internal teams, external agencies, and legal departments.
- Led the development and execution of a new paid advertising campaign, "The Hidden Cost of Doing Nothing," including on-site video direction/development during a two-day production shoot, increasing awareness of the commercial marketing portfolio.
- Streamlined monthly marketing bill inserts, collaborating with internal stakeholders, legal team, and external print and design vendors to enhance efficiency, achieving 100% on-time delivery to customers.
- Took on stretch assignment beyond Marketing Communications skillset as Business Project Manager of $6M bill redesign project for three operating companies across five jurisdictions, successfully kept project on track, and ensured customer focus group feedback was incorporated resulting in improving bill clarity for 1M+ customers.
- Oversaw marketing vendor management, implementing media planning adjustments and website updates to improve program agility.
- Collaborated cross-functionally to broaden B2B customer success story reach across media and internal communications.
- Coordinated logistics for the Washington DC Auto Trade Show for two consecutive years, organizing presentations, planning meetings, and inventory restocking.
- Demonstrated team player mentality; Cross-trained a peer to successfully prepare for re-organization across MarComms Q4 2025. Oversaw summer intern through coaching, development of onboarding plan and final performance evaluation Q3 2025. Trained new employee through portfolio shifts Q2 2025.
Digital Communication Specialist
EXELON - PEPCO HOLDINGS INC (PHI)
Washington
12.2019 - 06.2022
- Elevated social media presence for three operating companies, achieving an increase in engagement and a boost in customer response rates.
- Spearheaded digital ad campaigns that boosted user engagement by 30% through compelling content creation.
- Developed targeted articles and white papers that increased executive visibility and enhanced industry thought leadership.
- Cultivated vendor relationships and trained 10+ team members on social media tool, improving social media engagement through targeted activations and reporting.
- Developed targeted articles and white papers that increased executive visibility and enhanced industry thought leadership.
- Launched a new digital channel at Nextdoor for one operating company, resulting in a 30% increase in targeted communications.
Marketing Communication Specialist
ENERGY MANAGEMENT SYSTEMS, INC. (EMS)
Exton
01.2018 - 11.2019
- Drove engagement on company social media accounts, growing followers by 30% through compelling videos, blogs, and promotional content.
- Produced engaging videos that averaged over 300 views, achieving a 13%+ engagement rate on social media posts.
- Crafted and launched e-newsletters to over 5,000 commercial real estate owners, achieving a 30% open rate and 5% click-through rate, generating 5 leads worth over $4,000.
- Coordinated timely shipment of trade show materials, engaging over 500 attendees with dynamic video wall displays.
- Forged strategic partnerships with industry publications, boosting media placements and enhancing promotional visibility.
- Spearheaded collaboration with vendors, delivering impactful marketing copy that enhanced sales professionals' client engagements and boosted sales efficiency by 20%.
- Leveraged performance metrics to enhance marketing campaign insights, resulting in a 15% increase in sales team effectiveness.
Associate Campaign Analyst, Insights & Analytics
COMMUNICATIONS MEDIA INC. LLC. (CMI)
Philadelphia
03.2016 - 10.2017
- Orchestrated trafficking and QA for ad campaigns, boosting performance by 30% and enhancing client satisfaction.
- Launched online advertising campaigns, improving reporting accuracy by 20% and streamlining creative trafficking processes.
- Developed monthly performance reports that provided actionable insights and tailored recommendations, increasing pharma clients' campaign effectiveness.
- Facilitated the launch of online advertising campaigns, enhancing reporting accuracy by 20% and streamlining creative trafficking processes.
- Coordinated with digital publishers to improve underperforming ad campaigns and ensure alignment with overall marketing goals.
Education
MBA - Marketing
University of Maryland - Robert H. Smith School of Business
College Park, MD08-2021
B.S. - Major in Marketing
Penn State University
State College, PA12-2015
Skills
- Digital marketing
- Digital advertising
- Campaign management
- Campaign strategy
- Campaign tracking
- Social media strategy
- Email marketing
- Content creation
- Video marketing
- Copywriting
- Copywriting abilities
- Promotions planning
- Targeted advertising
- Microsoft Excel, PowerPoint, Word
- Project management
- Time management
- Analytical skills
- Problem-solving
- Team leadership
- Cross-functional teamwork
- Collaboration
- Relationship building
- Vendor negotiation
- Effective communication
- Presentation skills
- Copywriting
- Email marketing
- Marketing strategy
Websites
- https://www.linkedin.com/in/nicole-robinson-mba-85078065
- https://thesource.pepcoholdings.com/community-center-gets-funding-boost-to-save-energy-and-money/
- https://thesource.pepcoholdings.com/dcps-career-bridge-program-puts-high-school-graduate-closer-to-a-full-time-career-an-interview-with-marcellus-thomas/
- https://www.linkedin.com/company/energy-management-systems/posts/?feedView=videos
Certification
Social Media Marketing Mini-MBA Program, Rutgers Business School Executive Education, 04/01/18 - 07/01/18
Timeline
Sr. Marketing Specialist
EXELON - PEPCO HOLDINGS INC (PHI)
06.2022 - Current
Digital Communication Specialist
EXELON - PEPCO HOLDINGS INC (PHI)
12.2019 - 06.2022
Marketing Communication Specialist
ENERGY MANAGEMENT SYSTEMS, INC. (EMS)
01.2018 - 11.2019
Associate Campaign Analyst, Insights & Analytics
COMMUNICATIONS MEDIA INC. LLC. (CMI)
03.2016 - 10.2017
MBA - Marketing
University of Maryland - Robert H. Smith School of Business
B.S. - Major in Marketing
Penn State University