Nina Rata
Dubai,UAE
Summary
Results-driven commercial leader with 8+ years of international experience driving revenue growth, market expansion, and strategic partnerships across FMCG and consumer goods sectors. Proven track record of managing $5M+ in annual sales across 25+ global markets and overseeing 100+ distributor and account relationships across EMEA and APAC.
Expertise in commercial strategy, distributor network expansion, pricing optimization, contract negotiation, and revenue acceleration. Known for delivering sustainable growth, improving profitability, and building high-value strategic partnerships in highly competitive international markets.
Overview
14
14
years of professional experience
Work history
International Account Manager | Commercial Lead – Global Markets
Frederick Export
, USA/UAE
2020.01 - 2026.07
- Lead international business development and commercial growth initiatives across Asia, Eastern Europe, and the GCC, driving strategic expansion across 25+ international markets. Responsible for market expansion, distributor development, revenue growth, and strategic commercial execution across multiple global regions.
- Key Contributions
- Generated $5M+ in annual sales across 25+ global markets by executing strategic expansion initiatives across Asia, Eastern Europe, and the GCC.
- Delivered 35% year-over-year growth by identifying high-potential markets and accelerating commercial expansion strategies
- Negotiated high-value commercial agreements and annual business plans, aligning pricing structures with strategic objectives to enhance partner profitability
- Expanded distributor network and strengthened 100+ strategic partner relationships, enhancing channel performance and increasing market penetration
- Spearheaded market entry initiatives in key growth regions, accelerating regional presence and unlocking new business opportunities
- Collaborated with leadership, finance, supply chain, and marketing teams to enhance forecasting and execution, resulting in 25% increase in customer retention
Procurement & Category Specialist
Moldretail Group
Chisinau
2014.01 - 2014.11
- Led procurement operations, category strategy, and supplier development for Moldova's leading retail group.
- Boosted category performance through data-driven procurement planning and comprehensive market analysis.
- Enhanced supplier performance and optimized commercial terms through strategic relationship management.
- Reduced excess inventory by 25% through improved procurement cycles and demand forecasting
- Key Contributions
Project Manager & Sales Representative
Viatel
Chisinau, Moldova
2012.05 - 2014.10
- Led business development, client relationships, and project delivery for technology services company.
- Key Contributions
- Managed 10+ concurrent projects, ensuring on-time and on-budget delivery while enhancing operational efficiency.
- Improved client retention by 25% through proactive account management and service excellence
- Expanded active client portfolio by 20% in 18 months through consultative sales and relationship management
- Developed opportunity qualification processes that streamlined sales efficiency and increased win rate.
Education
MBA - Entrepreneurship
Westcliff University
IrvineBA - Global Business & Public Affairs
Metropolitan State University of Denver
DenverAssociate - Business
Community College of Denver
DenverAssociate - Business Economics
National Trade College of ASEM
MoldovaSkills
- Business Development & Market Expansion
- Key Account Management
- Sales optimization
- Negotiation & Partnerships
- Channel & Distribution Strategy
- FMCG Export & Trade Operations
- International Trade Compliance
- Procurement & Supply Chain
- Forecasting & Demand Planning
- ERP & AI-Driven Commercial Systems
- Data-driven decision making
- Cross-Functional Leadership
- Stakeholder management
- Cross-Cultural Management
- Business transformation
LANGUAGES
English
Fluent
Romanian
Native
Russian
Fluent
French
Elementary
Timeline
International Account Manager | Commercial Lead – Global Markets
Frederick Export
2020.01 - 2026.07
Procurement & Category Specialist
Moldretail Group
2014.01 - 2014.11
Project Manager & Sales Representative
Viatel
2012.05 - 2014.10
Associate - Business Economics
National Trade College of ASEM
MBA - Entrepreneurship
Westcliff University
BA - Global Business & Public Affairs
Metropolitan State University of Denver
Associate - Business
Community College of Denver