Summary
Overview
Work History
Education
Skills
Timeline
References
References
References
Receptionist
Paula Cohen

Paula Cohen

Towson

Summary

Admissions leader with comprehensive expertise in graduate recruitment strategy and CRM management at ThriveDX. Consistently surpassed enrollment targets through innovative outreach campaigns and strategic cross-departmental collaboration.

Overview

26
26
years of professional experience

Work History

Senior National Admissions Advisor

ThriveDX
Columbia
05.2021 - 05.2025
  • Partnered with university stakeholders to develop and deliver strategic virtual recruitment sessions for prospective graduate students.
  • Maintained accurate CRM records and managed campaign effectiveness data through Salesforce and Five9.
  • Analyzed trends in lead conversion, program interest, and engagement to optimize outreach strategies.
  • Represented multiple university brands during high-volume recruitment efforts, delivering strong value propositions.
  • Contributed to CRM-based communication plan design and execution to nurture leads through to enrollment.

Senior Admissions Advisor

MyComputerCareer
Morrisville
11.2019 - 05.2021
  • Executed student engagement campaigns through email, phone, and webinars, aligning program offerings with learner needs.
  • Managed inquiries and tracked student engagement within Salesforce, ensuring up-to-date reporting and lead accuracy.
  • Collaborated with team leads to deliver effective onboarding and webinar-based orientations.

Director of Admissions

Chamberlain University
Miramar
01.2017 - 06.2018
  • Led recruitment efforts and CRM campaigns, exceeding new enrollment targets while building referral pipelines.
  • Worked cross-functionally with financial aid, registrar, and advising to streamline admissions communications.
  • Oversaw compliance, training, and centralized communications for student onboarding and conversion tracking.

Director of Admissions

Sanford Brown College
Ft. Lauderdale
02.2014 - 04.2015
  • Monitored admissions strategy effectiveness using lead funnel metrics and CRM insights.
  • Designed and implemented staff development plans for outreach and graduate student support initiatives.

Associate VP of Field Operations

Synergis Education
Chandler
03.2012 - 09.2013
  • Created and led multi-campus CRM-driven recruitment campaigns across five partner institutions.
  • Developed centralized training programs and led reporting reviews to improve enrollment yield and response rates.

Director of Enrollment / Sr. Enrollment Counselor

Centenary College
Parsippany
01.1999 - 03.2012
  • Grew enrollment across online and graduate programs by developing and executing multi-channel outreach strategies.
  • Built social media-based lead generation pipelines and directed campaign execution with key campus partners.
  • Led webinars and information sessions to engage prospective students and enhance visibility for academic programs.

Education

MBA - Business Administration

Centenary University
Hackettstown, NJ

BA - Communications

University of Delaware
Newark, DE

Skills

  • Graduate recruitment strategy
  • CRM management (Salesforce, Five9)
  • Prospect engagement
  • Virtual information sessions
  • Interdepartmental collaboration
  • Campaign analysis
  • Data-informed decision making
  • Higher education admissions
  • Webinar facilitation
  • Relationship management
  • Strategic communication
  • Social media recruitment
  • Graduate admissions navigation
  • Program enrollment forecasting
  • Student lifecycle engagement

Timeline

Senior National Admissions Advisor

ThriveDX
05.2021 - 05.2025

Senior Admissions Advisor

MyComputerCareer
11.2019 - 05.2021

Director of Admissions

Chamberlain University
01.2017 - 06.2018

Director of Admissions

Sanford Brown College
02.2014 - 04.2015

Associate VP of Field Operations

Synergis Education
03.2012 - 09.2013

Director of Enrollment / Sr. Enrollment Counselor

Centenary College
01.1999 - 03.2012

MBA - Business Administration

Centenary University

BA - Communications

University of Delaware

References

References available upon request.

References

  • Nikee Carnagey, Sr Director of Admissions/Sales Manager
  • Deirdre Letson-Christafalo, Ed.D. Higher Education, Design Thinking Consultant, TedX Speaker
  • Paul Jackson Director of Admissions

Contact information furnished upon request

References

References available upon request.

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