Summary
Overview
Work History
Education
Skills
References
Affiliations
Timeline
Generic

Ray Smith

SALISBURY

Summary

Dynamic logistics executive with a proven track record at Trinity Logistics, driving operational efficiency and business development. Renowned for charismatic leadership and exceptional contract negotiation skills, I successfully transformed brokerage operations, achieving a remarkable revenue increase. Committed to optimizing performance and fostering strong customer relationships in fast-paced environments.

Overview

2026
2026
years of professional experience

Work History

Director

Bellmont Cabinet CO. (Customer of R4 Logistics)
08.2021 - Current
  • Established an asset-based division from the Ground up “ Stilehaul”
  • 20 Trucks, drivers, helpers and equipment
  • Established FMCA guidelines, procedures and processes
  • Established Telemetric programs standards within the fleet.
  • Created a culture of safety with in the company and with the drivers
  • Established a backhaul program to reload return trip equipment.

President- CEO

R4 Logistics
03.2017 - Current
  • Startup Freight Brokerage- 5 million dollars in sales
  • Established all phases from sales to accounting within the company

Senior Vice President Corporate

ICAT Logistics INC.
10.2015 - 03.2017
  • Sr. Executive Corporate
  • Sr. Executive responsible for the BWI Division
  • Directed all aspects of a freight forwarding division

Senior Vice President Corporate

Trinity Logistics INC.
03.2009 - 07.2015
  • While at Trinity, in addition to the two divisions I was responsible for below, I was a member of the 5 person executive leadership team along with the President of the company. This leadership team set the vision, culture, and all actionable items for the Trinity. In 2010 we initiated a 5 year vision plan that would double Trinity’s revenue from 225 million dollars to 450 million, and set a net operating revenue objective of 50 million dollars, both of which Trinity will exceed in 2015 by 10-15%.
  • One of the three core components and number one on the 2015 vision plan, was the transformation of Trinity as an OTR brokerage company to a full logistics solutions provider; this was solely my responsibility to plan and execute both internally and externally
  • Trinity acquired three companies during the 2010-2015 vision cycle for the purpose of gaining their LTL pricing tariffs and customer bases. I was responsible for the operations of these locations

President/CEO

Northpointe Inc.
01.1999 - 01.2015
  • Founded and presided as President and CEO of Northpointe, a 501c3 non-profit
  • Chief executive in charge of all P&L, including supervision of CFO and other officers
  • Procured new land and facility for permanent 10 acre location

Supervisor of Operations

United Parcel Service (UPS)
Salisbury
01.2004 - 01.2009
  • Supervised 4 direct reports and up to 60 employees to enhance operational performance.
  • Managed inbound and preload operations for UPS parcel hub, ensuring efficiency and accuracy.
  • Chaired Employee Retention Committee to analyze turnover rates and recommend improvements to district HR Manager.

Regional Marketing Executive

Delmarva Sash and Door
01.1997 - 01.1999
  • Marketed millwork and building related products
  • Territory included Eastern Shore, MD and Delaware

Site Startup Executive and General Manager

Lowes Home Centers Inc.
01.1984 - 01.1997
  • Managed multiple facilities that generated sales in excess of 50 million dollars annually
  • Planned, staffed, inventoried and monitored the construction of multiple 124,000-150,000 sq. ft. units
  • Worked with corporate senior management in planning the future expansion of the company
  • Managed multiple locations for retrofit/relocation

Senior Vice President-Design Solutions

Trinity Logistics INC.
  • Sr. Executive responsible for the corporate transition of an OTR brokerage company to a full service (LSP) logistics Solutions Provider, which was not only accomplished, but recognized in trade magazines touting Trinity as a complex solutions provider among nationally recognized logistics leaders.
  • Created a Logistics Solutions Business Development team that helped produce back to back 300% increases in a new business model, with 100% retention of current customers. This was accomplished through:
  • Contracting new Logistics technology clients that produced 3.5 million dollars in contracted net revenue with an average contract life of 36 months
  • Building a 600 plus member partner base for advanced services that produced 225K in net revenue per year
  • Developed multiple technology lines of business to include TMS, WMS, and Parcel: as well as highly proficient team members that successfully led Discovery, Integration and Implementation of systems for multiple clients

Senior Vice President of Operations - Delaware Regional Service Center

Trinity Logistics INC.
  • Sr. Executive responsible for operation and direction of the largest “Regional Service Center”(RSC) in the company. When placed over this division, brokerage had fallen to 360K per month as the team faced many capacity and industry challenges. We created new business development teams and rebuilt our new business effort as well as restructuring the small team operational units. When I left this position to take on the Design Solution division, the Delaware ops team had broken 600K per month in brokerage, nearly doubling, and hit 900K in June of this year
  • Supervised 4 direct reports and 40-50 member operations team, a 5 member business development team, and two outside acquisition offices.
  • Admired and respected for negotiation skills and relationship building particularly in difficult situations, consistently providing win-win results with clients, and team members both externally and internally
  • Numerous public speaking and consulting engagements as the face of Trinity, respected and called upon as an industry “Logistics Solutions Architect”

Education

Supply chain/Logistics

University Of Maryland University College

Business Administration

Salisbury University
Salisbury, MD

Skills

  • Charismatic leadership
  • Logistics and freight solutions
  • Customer relationship management
  • Project management
  • Operational efficiency
  • Business development
  • Contract negotiation
  • Financial management
  • Legal compliance
  • Performance optimization
  • Staff development

References

References gladly provided upon request

Affiliations

  • CSMP, NPTC
  • Salisbury Chamber Sr. Director
  • Coastal Board of Realtors
  • Salisbury Economic Development

Timeline

Director

Bellmont Cabinet CO. (Customer of R4 Logistics)
08.2021 - Current

President- CEO

R4 Logistics
03.2017 - Current

Senior Vice President Corporate

ICAT Logistics INC.
10.2015 - 03.2017

Senior Vice President Corporate

Trinity Logistics INC.
03.2009 - 07.2015

Supervisor of Operations

United Parcel Service (UPS)
01.2004 - 01.2009

President/CEO

Northpointe Inc.
01.1999 - 01.2015

Regional Marketing Executive

Delmarva Sash and Door
01.1997 - 01.1999

Site Startup Executive and General Manager

Lowes Home Centers Inc.
01.1984 - 01.1997

Senior Vice President-Design Solutions

Trinity Logistics INC.

Senior Vice President of Operations - Delaware Regional Service Center

Trinity Logistics INC.

Supply chain/Logistics

University Of Maryland University College

Business Administration

Salisbury University

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