Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Rebecca Burgess

California

Summary

Dynamic marketing professional with a proven track record at CalvertHealth, driving brand visibility and patient engagement through innovative campaigns. Expert in digital marketing and relationship building, I successfully enhanced philanthropic support and optimized strategies, achieving a 25% increase in engagement. Adept at managing multifaceted projects and fostering collaboration across teams.

Overview

8
8
years of professional experience

Work History

Marketing and Public Relations Manager

CalvertHealth
Prince Frederick
10.2024 - Current
  • Executed system-wide marketing campaigns, enhancing brand visibility and increasing patient engagement by 25% in 12 months.
  • Managed creative processes from concept through deployment, ensuring alignment with brand standards.
  • Oversaw social media strategies and paid digital advertising to maximize audience reach.
  • Planned and managed media buying across digital, print, and broadcast channels within budget constraints.
  • Collaborated with designers and vendors to produce newsletters, invitations, product literature, and multimedia assets.
  • Tracked campaign performance and ROI, optimizing strategies to meet organizational goals.
  • Ensured compliance with corporate style guide through rigorous brand reviews of all materials.
  • Led internal marketing requests management, prioritizing tasks for timely delivery of communications.

Marketing and Special Events Manager

CalvertHealth
Prince Frederick
01.2023 - 10.2024
  • Directed planning and execution of major fundraising events, enhancing philanthropic support and community engagement.
  • Developed comprehensive marketing campaigns for fundraising initiatives across digital, print, and multimedia channels.
  • Managed creative projects with executive leadership and external vendors, ensuring brand alignment and timely delivery.
  • Coordinated email campaigns, donor communications, and promotional materials to strengthen development goals.
  • Oversaw social media content and paid digital advertising campaigns, producing assets in alignment with marketing strategy.
  • Conducted research and crafted cause-related proposals for new initiatives, including metrics and resource allocation.
  • Administered project budgets, vendor contracts, and invoices while maintaining cost efficiency.
  • Cultivated donor relationships through effective management of data imports/exports within CRM systems.

Marketing and Special Events Specialist

CalvertHealth
Prince Frederick
04.2021 - 01.2023
  • Coordinated events and campaigns to enhance philanthropic support and brand visibility.
  • Produced print and digital content, executing email campaigns and supporting media initiatives.
  • Managed event logistics, vendor relations, and budget tracking under tight deadlines.
  • Collaborated with departments to align organizational goals with donor relations.

Foundation Marketing Specialist

CalvertHealth
Prince Frederick
11.2019 - 07.2021
  • Developed content for fundraising communications, newsletters, and social media to support CalvertHealth Foundation.
  • Enhanced donor engagement through targeted events and outreach initiatives.
  • Ensured brand consistency while collaborating with marketing and development teams.

Event Coordinator

Seakeeper
California
11.2018 - 11.2019
  • Coordinated regional events, managing logistics, booth space negotiations, and on-site operations.
  • Ensured execution of sponsorship packages aligned with brand and company objectives.
  • Presented consistent global brand image at all events.
  • Maintained and communicated comprehensive event schedules to stakeholders.

Field Staff

The Navigators
Los Banos
04.2017 - 03.2019
  • Facilitated selection of impoverished community for development initiatives with local team.
  • Acquired local dialect proficiency to enhance service delivery within the community.
  • Developed and managed local non-profit's webpage using HTML and WordPress.
  • Coordinated training seminars focused on current community development strategies.
  • Conducted fundraising efforts for annual salary while maintaining donor relationships through regular updates.

Education

Master of Science - Strategic Communications

University of Maryland, Global Campus
03-2024

Bachelor of Arts - Communications

Ohio State University
Columbus, OH
12.2013

Skills

  • Campaign management
  • Social media strategy
  • Content creation
  • Event planning
  • Digital marketing
  • Brand management
  • Relationship building
  • Program leadership
  • Corporate messaging
  • Internal communications
  • Analytical thinking
  • Multimedia production

References

Available on request.

Timeline

Marketing and Public Relations Manager

CalvertHealth
10.2024 - Current

Marketing and Special Events Manager

CalvertHealth
01.2023 - 10.2024

Marketing and Special Events Specialist

CalvertHealth
04.2021 - 01.2023

Foundation Marketing Specialist

CalvertHealth
11.2019 - 07.2021

Event Coordinator

Seakeeper
11.2018 - 11.2019

Field Staff

The Navigators
04.2017 - 03.2019

Master of Science - Strategic Communications

University of Maryland, Global Campus

Bachelor of Arts - Communications

Ohio State University

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Rebecca Burgess