Rediet Mesganaw
Silver Spring
Summary
Dynamic professional with experience at TikTok, leveraging data analysis and strategic recommendations to enhance audience engagement. Proven ability to collaborate with stakeholders and deliver impactful insights through market research. Adept at presenting findings effectively, driving informed decision-making, and fostering supportive environments for success.
Overview
1
1
Language
Work History
Social Media Content & Brand Strategy Extern
TikTok
07.2026 - Current
- Analyzed target audiences and consumer behavior to identify actionable insights for strategic recommendations.
- Evaluated audience engagement patterns to develop data-informed recommendations that strengthened outreach and audience engagement.
- Conducted competitor research and synthesized findings into targeted recommendations for enhanced strategic decision-making.
Student Academic Advisor
AARC
Towson
04.2026 - 07.2026
- Advised students on academic planning and connected them with campus resources, enhancing student success rates.
- Collaborated with faculty and advisors to resolve student concerns, fostering a supportive environment that improved overall student experiences.
- Coordinated advising appointments and maintained organized documentation, effectively managing multiple responsibilities in a fast-paced environment.
- Aided students in developing effective academic strategies by aiding peers in making informed academic decisions.
Education
Bachelor of Science - Information Science
University of Maryland
College Park, MD05-2028
Bachelor of Science - Computer Information Systems
Towson University
Baltimore, MDSkills
- Market Research
- Data analysis
- Data Visualization
- Audience Segmentation
- Strategic Recommendations
- Presentation design
- Stakeholder Collaboration
Projects
- Gym Member Health & Performance Analysis, R, Tableau, 04/26, 05/26, Analyzed behavioral data of 900+ gym members to identify trends and relationships between workout types, caloric burn, experience levels, and member characteristics., Cleaned and standardized datasets using R/RStudio by identifying missing values, improving data quality, and preparing data for analysis., Developed interactive Tableau visualizations to communicate key findings and support data-driven insights., Translated analytical findings into clear insights highlighting patterns in user behavior and engagement.
- Hitachi Ltd. Business Analysis, 08/25, 12/25, Led a team of 5 as Project Manager in conducting company research, industry analysis, and technological evaluations to develop strategic recommendations. Coordinated project timelines, delegated tasks, and ensured the delivery of comprehensive business research findings. Conducted company and market research to support strategic business recommendations. Developed research reports and presentations summarizing findings and recommendations for academic stakeholders.
Languages
Amharic
Limited
Timeline
Social Media Content & Brand Strategy Extern
TikTok
07.2026 - Current
Student Academic Advisor
AARC
04.2026 - 07.2026
Bachelor of Science - Information Science
University of Maryland
Bachelor of Science - Computer Information Systems
Towson University