Ryan Hill
Columbia
Summary
Professional communications and digital marketing strategist with expertise in creating targeted campaigns that enhance audience engagement. Proficient in email marketing strategy, content development, analytics, and cross-channel communications. Demonstrated success in simplifying complex messaging into clear, impactful content while effectively managing multiple campaigns and stakeholders.
Overview
2027
2027
years of professional experience
Work History
Assistant Director, Communications
University Of Maryland Global Campus
Adelphi
03.2025 - 03.2026
- Supervised and led team member managing graphic design and Alumni Association’s social media and fundraising communications.
- Lead email strategy for Alumni Association, including planning, creation, scheduling and evaluation.
- Develop and execute targeted email campaigns reaching more than 200,000 alumni, increasing engagement and event participation.
- Assist with strategy and execution for alumni.umgc.edu.
- Lead editorial strategy, creation and deployment of Alumni and Career Newsletters to more than 200,000 alumni.
- Analyzed and reported monthly email metrics, highlighting open and click rates, audience behavior, conversion rates, and content engagement to inform strategy.
- Reviewed presentations and materials for internal and external departments.
Digital Communications Specialist
NC State Alumni Engagement and Annual Giving
Raleigh
09.2019 - 03.2025
- Developed and executed marketing campaigns for Alumni Engagement and Annual Giving events, enhancing visibility through home pages, emails, and calendar entries.
- Planned, wrote, edited and reviewed member newsletters, targeted email campaign materials and website content.
- Assisted with strategy, execution and management of alumni.ncsu.edu.
- Collaborated with internal and external stakeholders to create and schedule email communications for the alumni community.
- Analyzed monthly email and website metrics to assess performance and engagement, reporting on open and click rates, audience behavior, and conversion rates.
- Coordinated strategic planning for marketing campaigns with teams across NC State, including Alumni Engagement and Annual Giving, Student Alumni Association, and University Communications, targeting diverse audiences.
- Adhered to NC State brand guidelines, editorial style and visual identity for consistency.
- Ensured marketing materials are accurate and free of errors, and deadlines are established and met.
- Trained Alumni Engagement and Annual Giving team members on the effective use of communications to reach targeted alumni audiences.
Communications Manager
NC Department of Health and Human Services
Raleigh
05.2014 - 09.2019
- Created news and feature content, press releases, fact sheets and advisories for distribution to media, adhering to AP Stylebook.
- Wrote, edited, proofread and posted content to external website, www.ncdhhs.gov.
- Utilized social media platforms to enhance online visibility.
- Assisted in the planning of public events and campaigns.
- Responded to inquiries from media; facilitated interviews between media and DHHS staff.
Communications Specialist
Blue Cross Blue Shield of NC
Durham
10.2013 - 03.2014
- Developed communications that enhanced BCBSNC brand visibility among internal and external customers, providers, employees, and news media.
- Provided strategic communications counsel that aligned messaging with project objectives and organizational goals.
- Edited and proofread client articles for grammar and style, ensuring clear and consistent messaging.
Communications Roles
Wachovia and Wells Fargo
Winston-Salem and Charlotte
2006 - 2011
Education
Master of Science - Technical Communication
North Carolina State University
Raleigh, NC05-2004
Bachelor of Arts - Mass Communication
North Carolina State University
Raleigh, NC05-2002
Skills
- Digital Communications Strategy
- Email Marketing and Automation
- Content Strategy and Copywriting
- SEO & Digital Content Optimization
- Campaign Analytics and Reporting
- Creative writing
- Fostering Relationships
- AI-Assisted Content Development
Technical Tools
- AI Tools - ChatGPT, Copilot, Google Veo
- Analytics & Optimization - Google Analytics, SEO tools
- Collaboration & Workflow - Monday.com, SharePoint
- Content & CMS - Adobe Experience Manager, Drupal, Squarespace, WordPress
- Design & Content Tools - Adobe Acrobat, Adobe Photoshop, Canva
- Marketing & CRM Platforms - Acoustic, MailChimp, Marketing Cloud, Salesforce
- Social Media Platforms - Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube
Timeline
Assistant Director, Communications
University Of Maryland Global Campus
03.2025 - 03.2026
Digital Communications Specialist
NC State Alumni Engagement and Annual Giving
09.2019 - 03.2025
Communications Manager
NC Department of Health and Human Services
05.2014 - 09.2019
Communications Specialist
Blue Cross Blue Shield of NC
10.2013 - 03.2014
Communications Roles
Wachovia and Wells Fargo
2006 - 2011
Master of Science - Technical Communication
North Carolina State University
Bachelor of Arts - Mass Communication
North Carolina State University