Summary
Overview
Work History
Education
Skills
Certification
Projects
Timeline
Generic

Sandilya Adusumalli

Baltimore

Summary

Analytical and detail-oriented young Product Manager with strong computer science and engineering management experience. Established track record of overseeing cross-functional teams, defining product specifications, and building complete project lifecycles using Agile. Experienced in market research, stakeholder engagement, and data analysis, and hands-on experience in digital marketing, UI/UX fundamentals, and customer segmentation. Looking forward to leveraging technology to solve day-to-day problems in education. Demonstrated expertise to take user needs and convert them into implementable product features that create tangible results.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Marketing Intern

Viindhya Bullion pvt ltd.
Hyderabad
04.2024 - 11.2024
  • Developed and presented data-driven insights from digital marketing initiatives to inform product positioning and feature prioritization.
  • Collaborated with cross-functional teams to monitor marketing spend and optimize budget allocation aligned with product growth goals.
  • Defined and tracked core performance metrics to evaluate campaign effectiveness and guide iterative product enhancements.
  • Contributed to the end-to-end development of digital campaigns—email, SEO, SEM, and social media—aligning marketing strategies with product lifecycle goals.
  • Led user research through surveys and focus groups to identify target segments, informing feature development and user personas.
  • Conducted competitive and market trend analysis to support go-to-market strategies and product innovation.

Data Analyst Intern

Exposys Data Labs
11.2022 - 12.2022
  • Company Overview: Aims to solve real world business problems like automation, BigData and Data Science
  • Using clustering, identify segments of customers to target the potential user base
  • They divide customers into groups according to common characteristics like gender, age, interests, and spending habits so they can market to each group effectively
  • Aims to solve real world business problems like automation, BigData and Data Science

Data Analyst Intern

JP Morgan Chase & co.
06.2022 - 07.2022
  • Data Analysis and simple visualization, data visualization dashboard, story telling with powerpoint, Concise written communication, concise verbal communication

Education

Master of Science - Engineering Management

University of Maryland, Baltimore County
Baltimore, MD
05-2025

Computer science and engineering -

VIT AP University
Amaravati, Andhra Pradesh
01.2023

Skills

  • Lean Six Sigma
  • Agile methodologies
  • Project Management
  • Product analysis
  • Data Analysis
  • UI/UX basics (Figma)
  • Strategic Planning
  • Process Optimization
  • Python Programming
  • power bi basics
  • SQL
  • Effective communication

Certification

  • Project management certification from University of maryland , baltimore county .
  • Google Foundations of Project Management, Coursera
  • Microsoft Azure AZ-900, Aggregate Score - 910/1000
  • Google Foundations: Data, Data, Everywhere, Coursera

Projects

1. Smart Cart - Tech driven retail innovation :

Product & Business Analyst | University Project | Jan 2024 – May 2024

  • Conceptualized a smart shopping cart MVP with real-time scanning, budget tracking, navigation, and checkout features to enhance in-store experience.
  • Conducted Voice of Customer (VoC) research and prioritized features using QFD and FMEA, addressing pain points for both retailers and shoppers.
  • Estimated a $874.8M addressable market and projected a 321% IRR, building a strong business case for investor and stakeholder buy-in.
  • Developed go-to-market, pricing, IP protection, and sales strategies; proposed SaaS and leasing models to improve adoption and ROI.
  • Designed a scalable manufacturing and logistics strategy, including sustainability, QA processes, and risk mitigation.

Tools used - Quality Function Deployment (QFD) – for prioritizing product features

  • Failure Mode and Effects Analysis (FMEA) – for risk assessment
  • SWOT Analysis – for strategic planning and market positioning
  • Stakeholder Mapping Tools – to identify and analyze stakeholder influence
  • Business Model Canvas – for defining value propositions and revenue streams

2. Project SHODH:

Project Management - Airport Navigation Enhancement Project | Feb - May 2024

  • Led a cross-functional team in developing an Indoor Positioning System (IPS) solution, managing project lifecycle from initiation to closure with adherence to time and quality constraints
  • Developed comprehensive project charter, WBS, and schedule, ensuring clear alignment of deliverables with stakeholder requirements
  • Coordinated market research initiatives and competitive analysis, resulting in strategic insights for product positioning and pricing models
  • Managed stakeholder communications and documentation, including regular progress updates and final project closure report
  • Successfully delivered technical research findings and implementation framework for airport navigation system within 3-month timeline

Tools used:

  • Project Charter: Defined project objectives, scope, and stakeholders to align team and vision.
  • WBS (Work Breakdown Structure): Broke down project tasks into manageable units for better planning and tracking.
  • Gantt Charts: Visualized timelines, task dependencies, and milestones for streamlined execution.
  • Stakeholder Management: Identified and engaged key stakeholders to ensure alignment and support.
  • Customer Journey Mapping: Mapped user touchpoints to uncover pain points and enhance user experience.

Timeline

Digital Marketing Intern

Viindhya Bullion pvt ltd.
04.2024 - 11.2024

Data Analyst Intern

Exposys Data Labs
11.2022 - 12.2022

Data Analyst Intern

JP Morgan Chase & co.
06.2022 - 07.2022

Master of Science - Engineering Management

University of Maryland, Baltimore County

Computer science and engineering -

VIT AP University
Sandilya Adusumalli