Sergiu Cojocaru
Chisinau
Summary
Seasoned Commercial Sales Director with rich background in driving revenue growth and sales strategy development. Possess strong leadership skills, adept at team-building and fostering client relationships. Proven track record of success in implementing innovative marketing strategies that boost product visibility and market share.
Overview
22
22
years of professional experience
Work History
Commercial Sales Director
Slavena-Lux SRL
Chisinau
12.2022 - Current
- Implemented commercial strategies established by company objectives targeting growth opportunities.
- Analyzed competitor markets and reviewed trends.
- Implemented packaged sale programs for various products to increase profits.
- Conducted market research and analysis to identify business opportunities, dramatically increasing expansion.
- Monitored sales growth vs. budget expectations prior to implementing marketing strategies and business plans.
- Determined price schedules and discount rates.
- Used change methodologies to increase sales and led projects for increased productivity.
Business Development Director
Orhei-Vit SRL
Chisinau
03.2020 - Current
- Developed strategies for market penetration, pricing and new business opportunities.
- Identified target customers, developed segmentation plans, and executed marketing campaigns.
- Organized events such as conferences, trade shows, networking events. to promote brand awareness.
- Assisted with the creation of marketing materials such as brochures, flyers, website content.
- Conducted market research and reported on competitors.
- Prepared budgets and approved budget expenditures.
Commercial and Developing Director
Aviselect SRL(Mezellini)
10.2014 - 06.2024
- Analyzing new market possibilities.
- Promote company products.
- Events organizing.
- Analyzing/Monitoring markets, distributors.
- Elaborate and launch new products.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Collaborated with senior leadership to set long-term objectives for the company.
- Managed budgeting and financial planning processes for the organization.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Reviewed internal reports and identified areas of risk or potential cost savings.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
Director of Marketing and Publicity
Vistarcom SRL
02.2013 - 10.2014
- Company Overview: retail chain
- Elaborate/maintain company strategy
- Department administration
- Promote company products
- Elaborate Marketing Plan
- Analyzing/Monitoring markets/distributors
- Launch new market format
- Elaborate and maintain Loyalty program
- Elaborate and launch products
- Retail chain
- Better conditions
Marketing Director
Orhei-Vit JSC
04.2010 - 02.2013
- Elaborate/maintain company strategy
- Elaborate Marketing Plan
- Identified opportunities for new business partnerships or other growth initiatives.
- Elaborate and launch products
- Managed relationships with advertising agencies and vendors.
- Designed and produced marketing collateral for product launches and promotions.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Conducted market research to identify customer needs and preferences.
Marketing Director
Vinaria Bostavan/Vinaria Purcari/ Vinaria Bardar
Chisinau
11.2008 - 04.2010
- Elaborate/maintain company strategy
- Promote Tourism at Chateau
- Promote company products
- Elaborate and launch products
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Conducted market research to identify customer needs and preferences.
- Managed relationships with advertising agencies and vendors.
- Designed and produced marketing collateral for product launches and promotions.
Chief of the Marketing Department
TUTUN – СТС JSC
Chisinaui
10.2006 - 10.2009
- Elaborate/maintain company strategy
- Promote company products
- Elaborate Marketing Plan
- Elaborate and launch products
- Identified needs of customers promptly and efficiently.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Planned and completed group projects, working smoothly with others.
Chief of the Marketing Department
Orhei-Vit JSC
01.2006 - 10.2006
- Company Overview: juice/jam/baby food/canned vegetables producing company
- Elaborate/maintain company strategy
- Department administration
- Promote company products
- Elaborate Marketing Plan
- Analyzing markets
- Elaborate and launch products
- Juice/jam/baby food/canned vegetables producing company
- Better financial conditions
Commercial Director
Rogers
01.2003 - 01.2006
- Company Overview: advertising agency
- Elaborate/maintain company strategy
- Department administration
- Promote company products
- Elaborate Marketing&Sales Plan
- Analyzing markets
- Advertising agency
- Better financial conditions
Education
Masters Diploma - Finance and Banks Administration
Masters of Finance and Bank Administration of the AESM
01.2003
Diploma - Business Administration
Academy of Economic Studies of Moldova (AESM)
01.2000
Baccalaureate -
Technical College
01.1995
Secondary school -
Secondary school Bravicea/Gura Bicului
01.1992
Skills
- Analytical and planning
- Organizational and Creative
- Solving conflicts
- Knowledge in marketing and sales
- Sales Pipeline Management
- Customer Engagement
- Sales strategy expertise
- Competitor Analysis
- Commercial strategy implementation
- Competitor research
- Sales skills
- Financial Analysis
- Marketing knowledge
- Market monitoring
- Business Development
- Commercial sales experience
Hobbies and Interests
- Sport (football, tennis, basketball, badminton)
- Tourism
Contacts
22 57 58, 0 79 24 24 21, cojocaru.s@gmail.com
Birth
Leova, Moldova
Personal Information
- Citizenship: Moldova
- Date of Birth: 07/04/77
- Gender: masc
Languages
Romanian
First Language
Russian
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Timeline
Commercial Sales Director
Slavena-Lux SRL
12.2022 - Current
Business Development Director
Orhei-Vit SRL
03.2020 - Current
Commercial and Developing Director
Aviselect SRL(Mezellini)
10.2014 - 06.2024
Director of Marketing and Publicity
Vistarcom SRL
02.2013 - 10.2014
Marketing Director
Orhei-Vit JSC
04.2010 - 02.2013
Marketing Director
Vinaria Bostavan/Vinaria Purcari/ Vinaria Bardar
11.2008 - 04.2010
Chief of the Marketing Department
TUTUN – СТС JSC
10.2006 - 10.2009
Chief of the Marketing Department
Orhei-Vit JSC
01.2006 - 10.2006
Commercial Director
Rogers
01.2003 - 01.2006
Masters Diploma - Finance and Banks Administration
Masters of Finance and Bank Administration of the AESM
Diploma - Business Administration
Academy of Economic Studies of Moldova (AESM)
Baccalaureate -
Technical College
Secondary school -
Secondary school Bravicea/Gura Bicului
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