Summary
Work History
Education
Skills
Websites
Timeline
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Sheetal Sikri

Sandy Spring

Summary

Creative and results-driven social media strategist with nearly a decade of experience crafting trend-forward content across TikTok, Instagram, Pinterest, Facebook, and VSCO. Developed a deep understanding of digital aesthetics and audience behavior through years of hands-on content creation and brand engagement, strengthened by a professional internship in social media management at Sweety High Media. Proficient in Adobe Creative Suite (Photoshop, InDesign, Lightroom, Illustrator), Canva, and mobile editing tools such as CapCut, Picsart, and Snapseed. Experienced in producing high-quality visual content, analyzing trends, managing media lists, and executing outreach strategies to boost brand visibility and growth.

Work History

Digital Marketing Intern

Sweety High Media
05.2025 - 08.2025
  • Organize daily content creation and scheduling for four TikTok accounts, each with distinct audiences and engagement metrics.
  • Implement SEO strategies using creator search insights to optimize video discoverability and audience reach.
  • Refine and customize video content using CapCut, incorporating on-screen text, filters, and ensuring promoted songs are audible to boost viewer engagement.
  • Apply relevant hashtags, and craft SEO-friendly captions to increase content visibility and engagement rates.
  • Ensure proper crediting of original content creators, both on-screen and in captions, to maintain transparency and authenticity.
  • Adhere to brand guidelines by avoiding duplicate posts across accounts, excluding paparazzi content, and maintaining the brand's integrity and image.
  • Participate in bi-daily Zoom meetings to align on content goals, discuss performance metrics, and strategize upcoming campaigns.
  • Monitor emerging trends and identify up-and-coming creators to inform content strategies and keep the brand at the forefront of digital trends.

Education

Bachelor of Arts - Communications

University of Maryland, College Park
College Park, MD
07.2025

Skills

  • Proficient in Microsoft Office Suite, Adobe Photoshop, InDesign, Illustrator, and Canva
  • Adept in social media strategy and content creation across platforms such as Instagram, TikTok, Pinterest, and VSCO
  • Capable of creating and editing content, including press releases, blog posts, and fact sheets, to enhance communication and support strategic objectives
  • Experienced in managing media outreach and building relationships with key media contacts to enhance brand visibility
  • Proficient in monitoring media coverage and analyzing trends to
  • Enhances audience engagement
  • Ability to manage multiple projects in fast-paced environments
  • Detail-oriented with a focus on meeting deadlines and maintaining brand consistency
  • Collaborative mindset with creative problem-solving skills
  • Experienced in short-form video editing using CapCut and Adobe Premiere Rush
  • Experienced in designing visually appealing graphics and layouts using Canva, Lightroom, and Adobe Creative Suite
  • Strong eye for aesthetics and visual storytelling across social and digital platforms

Websites

Timeline

Digital Marketing Intern

Sweety High Media
05.2025 - 08.2025

Bachelor of Arts - Communications

University of Maryland, College Park

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Sheetal Sikri