Smokshane (Smokey) West
BETHESDA
Summary
Director of Field Operations with strong leadership skills and proven track record in optimizing field strategies and operations. Demonstrates ability to drive significant improvements and foster team collaboration for achieving results. Skilled in logistics, project management, and resource allocation. Adaptable and reliable, with focus on meeting and exceeding organizational goals.
Experienced with coordinating and managing large-scale field operations. Utilizes strategic planning and resource optimization to ensure project success. Track record of fostering team collaboration and adapting to dynamic operational needs.
Overview
28
28
years of professional experience
Work History
Director of Field Operations
Zipcar, East & Canada
01.2019 - Current
- Operations executive accountable for Zipcar’s business development with full P&L accountability of $90M in revenue. Functional responsibilities: Security Operations, Supply Chain Operations, Sales Operations, Locations Operations, Fleet Logistics, Field Marketing & Member Services.
- Launched on-street pilot with DC Dept of Transportation, helping to expand Zipcars strategic footprint in areas with growth potential, increasing usage and membership by 2pp vs PY.
- Negotiated and landed the largest Zipcar North America government contract with Washington DC Department of Citywide Administrative Services (DCAS), securing over $2.5M in annual driving revenue.
- Improved cost of sales margins 7pp vs PY with focused efforts on driving fours key line items, vehicle depreciation, parking, accident cost and S&W.
Regional General Manager
Zipcar, Mid-Atlantic and Southeast
01.2016 - 01.2019
- Operations executive accountable for Zipcar Mid-Atlantic Region and business development with full P&L accountability of $40M in revenue. Functional responsibilities: Sales Operations, Locations Operations, Fleet Logistics, Field Marketing & Member Services.
- Achieved 170% YoY EBITDA growth in Washington, DC with focused efforts on eliminating underperforming locations and improving member satisfaction.
- Improved cost of sales margin by 6pp vs PY, and EBITDA margin by 14pp vs PY.
- Implemented optimization plan to increase member usage YoY 2pp and revenue flat to PY.
General Manager
Zipcar, Los Angeles
01.2015 - 01.2016
- Senior Manager supporting Zipcar’s field teams focused on training, Supply Chain operations and vendor management for 7 Managers to deliver on key KPI’s within the market.
- Led EBITDA optimization initiatives, recapturing $500K in overspend from Q1 and positioning the business to deliver on year-end financial objectives.
- Performed and implemented a cost reductions analysis after the acquisition of Zipcar by Avis, that reduced cost of sales over a two years period by over $5M dollars.
- Partnered and supported the FP&A team in FY15 and 16 on all West Coast operations cost of sales.
General Manager
Zipcar, Miami
01.2012 - 01.2015
- Hired to launch Miami as a new city for Zipcar. I was responsible for hiring the local team and scaling the operation throughout the state of Florida. I supported Zipcar’s field teams focused on training, Supply Chain operations, establishing Municipal relationships and scaling our business through city partnerships.
- Started with a fleet if 18 cars and grew to a fleet of 200 within the first year of operation, while also becoming the first Market launch to be profitable in less than a year of launch
- Scaled vehicles across 4 major cities within the State and partnered with all major Universities in Florida
- Worked with local Governments to align and support local transportation goals while also writing RFP’s that allowed us to win major contracts with local cities
Sales, Profit & Operations Coach
Burger King Corporation, Miami, FL
01.2011 - 01.2012
- Responsible for 56 franchise and corporate locations throughout South Florida, spanning from Royal Palm Beach to Key West. Reported into an Area Vice President. I was responsible for everything from Food Safety to Leadership Development for restaurant operators and franchise owners.
- Performed in-restaurant evaluations, including the review of financial and profit indicators and provide comprehensive coaching that drives improved and sustainable business results
- Accurately review and measure restaurant operations by using the company established process, tools and action plans utilizing a comprehensive, hands-on coaching approach.
- Educated restaurant management and staff on Operation Platform standards and effective use of operations systems
- Engaged in immediate problem resolution and/or short-term action plans to correct critical issues
- Utilized various tools around best practices in sales, marketing, finance and operations (Guerilla marketing, suggestive selling, etc.) to build restaurant capabilities and drive improvements in sales and profits
Director of Sales & Revenue
David Barton Gym, NYC
01.2009 - 01.2010
Regional General Manager
Club H Fitness, NYC
01.2008 - 01.2009
General Manager
Equinox Fitness NYC
01.2003 - 01.2008
General Manager
Synergy Fitness NYC
01.2002 - 01.2003
Assistant Manager
Lifetime Family Fitness, Lakeland, FL
01.1998 - 01.2001
Education
Bachelor of Science - Business Administration
University of Florida
Gainesville, FL05-1998
Skills
- Operations management
- Asset management
- Workforce planning
- Operational efficiency
- Operational planning
- Strategic planning
- Program leadership
- Logistics management
- Service delivery management
- Cross-functional coordination
- Data-driven decision making
- Process improvement
Websites
Timeline
Director of Field Operations
Zipcar, East & Canada
01.2019 - Current
Regional General Manager
Zipcar, Mid-Atlantic and Southeast
01.2016 - 01.2019
General Manager
Zipcar, Los Angeles
01.2015 - 01.2016
General Manager
Zipcar, Miami
01.2012 - 01.2015
Sales, Profit & Operations Coach
Burger King Corporation, Miami, FL
01.2011 - 01.2012
Director of Sales & Revenue
David Barton Gym, NYC
01.2009 - 01.2010
Regional General Manager
Club H Fitness, NYC
01.2008 - 01.2009
General Manager
Equinox Fitness NYC
01.2003 - 01.2008
General Manager
Synergy Fitness NYC
01.2002 - 01.2003
Assistant Manager
Lifetime Family Fitness, Lakeland, FL
01.1998 - 01.2001
Bachelor of Science - Business Administration
University of Florida
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