Stacey L. Dorman
Baltimore
Summary
Dynamic sales and marketing professional dedicated to delivering exceptional customer service and driving business growth. Extensive training in sales methodologies, complemented by strong verbal and written communication skills. Proven track record as an effective team leader with a history of developing and executing successful strategic marketing campaigns. Highly proficient in CRM software and POS systems, leveraging technology to enhance customer engagement and streamline operations.
Overview
24
24
years of professional experience
Work History
Executive Vice President of Sales and Marketing
Preston Scheffenacker Properties
01.2016 - Current
- Direct all sales and marketing efforts.
- Conduct email, direct mail, and online advertising campaigns.
- Spearhead sales-driven initiatives to improve customer retention.
- Continually evaluate marketplace trends and oversee the gathering of competitive intelligence within markets and across service lines.
- Support business development efforts and coordinate with key stakeholders on special campaigns.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
Sale Account Executive
Perfect Wedding Guide
01.2011 - 01.2016
- Achieved and outperformed quarterly sales targets for print and online advertising sales
- Resolved concerns to clinch new sales while preserving high account retention levels.
- Generated new sales leads by leveraging cold calls, engaging in industry networking events and Implemented social media marketing initiatives
- Directed, oversaw, and implemented monthly business networking events and trade shows.
- Maintained comprehensive records of sale initiatives via CRM.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Built and maintained diverse and consistent sales portfolio.
Marketing Director
ZystemsGo
01.2007 - 01.2011
- Elevated company visibility through targeted direct mail print advertisements and digital platforms.
- Managed logistics while participating in trade shows and industry meetings.
- Designed, wrote content, and launched company website and monthly e newsletter.
- Drafted sales proposals and contracts.
- Managed client accounts and vendor relationships.
- Forged partnerships with associated entities to bolster marketing goals.
Paralegal
Law Office of Jeffrey H. London
01.2006 - 01.2007
- Developed promotional flyers for company branding.
- Composed closing file letters and interrogatories.
- Maintained and organized client depositions, transcripts, and evidentiary reports.
- Facilitated and organized meetings with clients.
Manager/Assistant Buyer
Classic Serendipity
01.2002 - 01.2006
- Evaluated market conditions and attended trade shows to source innovative designers and merchandise.
- Maintained an annual quarterly purchasing budget.
- Maintained relationships with vendors, sales reps, and customers.
- Oversaw store operations and facilitated merchandise sales to customers.
- Wrote employee policy and procedures manual
Education
Master of Science - Professional Writing
Towson University
Towson, Maryland05-2004
Bachelor of Science - Mass Communications, Minor in English
Towson University
Towson, Maryland05-2001
Skills
- Sales budget management
- Marketing integration
- Business planning
- Solution selling
- Customer retention
- Sales support
- Customer relationship management (CRM)
- Sales training
- Competitive analysis
Timeline
Executive Vice President of Sales and Marketing
Preston Scheffenacker Properties
01.2016 - Current
Sale Account Executive
Perfect Wedding Guide
01.2011 - 01.2016
Marketing Director
ZystemsGo
01.2007 - 01.2011
Paralegal
Law Office of Jeffrey H. London
01.2006 - 01.2007
Manager/Assistant Buyer
Classic Serendipity
01.2002 - 01.2006
Bachelor of Science - Mass Communications, Minor in English
Towson University
Master of Science - Professional Writing
Towson University