Stephen Butler

• Designed and implemented targeted digital advertising initiatives for national nonprofit, fostering collaboration with federal and commercial partners.
• Directed annual paid media budget expansion, successfully scaling by 133% to $3.5M through effective ROI strategies and alignment with executive leadership.
• Implemented targeted initiatives to drive a 200% year-over-year growth in marketing qualified leads (MQLs) during the first year of strategy execution.
• Implemented advanced audience targeting strategies and rigorous testing protocols to significantly lower CPC and acquisition costs by 300%.
• Achieved a significant increase in landing page conversion rates from 2% to 14%. Drove improvements in click-through rates from 0.03% to 2%.
• Designed and launched first enterprise-level performance dashboards to enhance data visibility and decision-making capabilities.
• Analyzed and restructured agency contracts, eliminated underperforming partners, and introduced performance scorecards to drive accountability and improve outcomes.

• Spearheaded initiatives that resulted in a 500% increase in year-over-year revenue and an 83% improvement in customer retention, focusing on long-term business growth.
• Configured and managed Salesforce and Marketo workflows, driving a significant increase in conversion rates.
• Facilitated mentorship and strategic alignment within a cross-functional team focused on driving growth in sales development, account management, and ad operations.
• Worked effectively in fast-paced environments.
• Excellent communication skills, both verbal and written.

• Developed a proprietary advertising/growth framework adopted by 30+ companies.
• Navigated the firm through a profitable acquisition by a major media agency.
• Led growth consulting for global AdTech clients (Lovoo, Tandem), significantly expanding user bases.

Excelled in account management for a portfolio of 50 top-tier life science companies globally, implementing strategies that scaled

client revenue and maintained customer retention (80%). Mentored sales development professionals, fostering career growth and

promotions.

 Revenue Growth Strategy: Developed and executed a 'land and expand' strategy for key accounts, fueling 15% increase in Year-

over-year average revenue per client (ARPC) and maintaining 80% customer retention rate.

 Leadership and Team Building: Delivered mentorship to 3 sales development employees, leading to performance improvement

and subsequent promotions, coupled with orchestrating team events to strengthen cohesion and boost morale.

Directed the expansion of U.S. presence for owned and operated media platforms, surpassing revenue goals. Led a team of five to optimize performance and drive strategic initiatives. Fostered a collaborative environment to enhance team productivity.

Achieved successful customer acquisition strategy for North American market. Launched affiliate marketing program and generated increased brand visibility through strategic partnerships.

Streamlined onboarding processes to optimize affiliate partnerships and improve customer acquisition strategies.

Developed a comprehensive affiliate marketing program to enhance partnerships and boost affiliate contributions.

Executed practical strategies that resulted in a 25% revenue increase beyond initial goals within a two-year timeframe, demonstrating successful market engagement.

Developed and executed streamlined onboarding processes to enhance affiliate partnership integration.

Optimized program frameworks to support ambitious customer acquisition goals.

Achieved timely project delivery through effective management of key client relationships and led a marketing team to enhance operational efficiency.

Achieved zero churn rate by effectively managing diverse client requests. Conceptualized and executed creative strategies that enhanced project outcomes.

Managed cross-channel advertising initiatives, ensuring cohesive messaging and brand representation across digital and traditional platforms nationwide.

Directed client relationship management efforts for 15 significant accounts, ensuring alignment with the needs of prestigious organizations including Coca-Cola, Aga Khan, and UN.

Managed project timelines and quality assurance processes, contributing to a consistent 0% churn rate in travel ministry services.

Collaborated with cross-functional teams to create and execute impactful digital advertising campaigns.

Analyzed and optimized traditional media campaigns nationwide, employing a combination of creative and strategic approaches to deliver measurable impact.

Advanced from intern to leader, developing engaging content to enhance NIH outreach and communications.

Enabled school and college students to gain insights into science and medical careers through active participation. Enhanced NIH summer internship program by promoting student involvement and collaboration. Cultivated a supportive environment that encouraged professional growth and exploration.

Coordinated with the director of outreach to ensure effective management of program career shows and intranet content.