Steven Cruz
Columbia
Summary
Revenue operator with 8+ years of experience owning outcomes in fast-paced, high-pressure environments. Skilled at diagnosing broken systems across lead generation, conversion, and sales execution, and rapidly implementing solutions that drive growth. Known for speed, accountability, and delivering results without clear playbooks.
Overview
11
11
years of professional experience
Work History
Sales Manager
One Day Roofing
Columbia
08.2023 - Current
- Own revenue performance across a 22-state sales operation, diagnosing and improving underperforming markets
- Identify breakdowns in lead conversion and sales execution; implement process improvements that increase close rates
- Manage and coach distributed sales team, driving accountability and performance in a fast-paced environment
- Build and optimize workflows from lead intake to close, improving efficiency and consistency
- Deliver performance insights and forecasts to enable faster, data-driven decisions
- Achieved #2 in company performance (88 deals closed in 2024)
- Achieved #3 in company performance with 81 deals closed in 2025.
- Directed team to achieve a record-setting 22 deals closed in a single week
Sales Agent
Ultra Investment Group
Baltimore
08.2020 - 07.2023
- Sourced and closed off-market real estate deals, enhancing market presence through independent lead generation
- Managed full deal lifecycle from prospecting to close, ensuring seamless transaction experiences
- Adapted acquisition strategy based on shifting market conditions
- Cultivated strong client relationships through effective communication and active listening, fostering client loyalty and repeat business.
- Managed client accounts, ensuring accurate documentation and timely follow-ups.
- Trained new sales agents on company policies, product knowledge, and customer service standards.
Sales Associate
Norris Acura
Columbia
05.2018 - 08.2020
- Consistently ranked as a top performer through strong closing and customer engagement
- Contributed to one of the highest unit sales volumes in the region
- Provided detailed information about vehicle features and financing options.
- Utilized dealership management software to track sales and customer interactions.
- Answered incoming telephone calls to provide store, products and services information.
Service Advisor
Bayside Nissan
Annapolis
04.2015 - 04.2018
- Established customer pipeline through proactive inbound and outbound engagement
- Facilitated customer acquisition and retention efforts
- Resolved customer complaints in an efficient and courteous manner.
- Responded to incoming calls from potential customers to provide quotes and information about dealership services
- Developed foundational skills in high-volume service sales environment
- Utilized dealership software for scheduling, billing, and inventory management.
- Prepared invoices for services rendered and collected payments from customers.
Education
Associate of Applied Science - Business Management
Howard Community College
Columbia, MD02-2016
Skills
Revenue & Operations:
Revenue Operations Sales Systems Optimization Pipeline Management Lead Conversion Funnel Analysis Forecasting Performance Tracking
Execution & Problem Solving:
Problem Solving Systems Thinking Process Improvement Rapid Decision-Making Troubleshooting Under Pressure Adaptability
Sales & Growth:
Business Development High-Volume Sales Cold Outreach Closing Negotiation Objection Handling Customer Acquisition Retention
Leadership & Ownership:
Team Leadership Coaching & Development Performance Management Accountability Cross-Functional Coordination
Customer & Communication:
Client Relationship Management Customer Success Communication Follow-Up Systems Expectation Management
General:
Bilingual Fast Learner Time Management Multitasking Detail-Oriented
Languages
English
Professional
Spanish
Professional
Timeline
Sales Manager
One Day Roofing
08.2023 - Current
Sales Agent
Ultra Investment Group
08.2020 - 07.2023
Sales Associate
Norris Acura
05.2018 - 08.2020
Service Advisor
Bayside Nissan
04.2015 - 04.2018
Associate of Applied Science - Business Management
Howard Community College