TARA DATZ
Sykesville,MD
Overview
5
5
years of professional experience
Work History
Mid-Atlantic Sales Manager
Long Home Products
07.2023 - Current
- Increased sales revenue by $1MM in Net business within 3 months of leading the team
- Led successful sales team by providing motivational coaching and performance-based incentives resulting in increases from 19% to 56% on CTI in less than 6 months.
- Developed sales processes and selling system for improved efficiency, resulting in higher conversion rates while maximizing profit margins.
- Organized strategy meetings weekly with company executives to review progress, share best practices, and set achievable targets for continued success.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Developed strategic partnerships with manufacturers and suppliers
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
In-Home Sales Manager
West Shore Home
02.2019 - 07.2023
- Acquired, launched, and trained 3 successful sales teams in 3 years on the east coast (SC/NC, VA, MD), ranging from 8-20 employees on each team
- Took historically failing branches to successful profit centers by increase sales conversions through coaching, workshops, 1-2-1s, and sales development training
- Closed over $12MM per office in new sales annually in all 4 offices, meeting and exceeding all budget expectations
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Supervised and grew sales teams from under 20% CTI to over 40%+ closing rates in under 6 months
- Produced, audited, and monitored contracts, reports, letters, and proposals for more than 600+ clients per month, while also monitoring customer pipeline and backlog conversions
- Increased monthly gross sales to $3.6MM+ per month in Baltimore, MD and exceeded goals for sales, revenue and profit margins.
- Organized budgets and oversaw P&Ls to achieve margin targets consistently while staying on track with growth plans.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
Director of Community Outreach
Gentle Giants Draft Horse Rescue
06.2019 - 06.2020
- Oversaw and enhanced public relations and fundraising programs contributing to annual revenues of over $5 MM.
- Developed and promoted organization's brand, image and identity to media and public via social media; overseeing channels that engage with 400,000+ users daily.
- Managed and trained over 140+ volunteers, ensuring long-term success and retention.
- Built and implemented new volunteer databases which saw volunteer scheduling increases by 36% and volunteer retention of 47%.
Education
Master of Science - Integrated Marketing Communications
West Virginia University
Morgantown, WV05.2020
Bachelor of Science - Marketing
West Virginia University
Morgantown, WV12.2018
Skills
- Client Needs Assessment
- Process improvements
- Market Strategy
- Coaching and mentoring
- Effective leadership
- Sales Territory Growth
- Profit and Revenue-Generating Strategies
- Cross-Functional Team Management
- Profit and Loss Analytics
Timeline
Mid-Atlantic Sales Manager
Long Home Products
07.2023 - Current
Director of Community Outreach
Gentle Giants Draft Horse Rescue
06.2019 - 06.2020
In-Home Sales Manager
West Shore Home
02.2019 - 07.2023
Master of Science - Integrated Marketing Communications
West Virginia University
Bachelor of Science - Marketing
West Virginia University
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