Theresa Svoboda
Baltimore
Summary
Highly motivated sales and marketing professional offering exceptional record of achievement over a career working in competitive, start-up environments. Successful track record building teams, selling CPG, and developing brands and businesses into top performers by identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales Manager
Holistic Industries
03.2024 - Current
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Director of Sales
Organic Remedies
01.2022 - 07.2023
- Director Of Wholesale & Biomass Sales
- Established ambitious sales plan in a market of 180+ targets, developed and managed go-to-market plans to capitalize on every revenue opportunity while building and training sales and marketing team.
- Led innovation team meetings by targeting new production and selecting product formats and dosing while making branding decisions, suggesting packaging and guiding language using subject matter expertise.
- Evaluated costs against expected market price points and set structures to optimize pricing, fine-tuning marketing strategy and achieving profit targets. Trimmed packaging costs by 12% over 12m period.
- Achieved sales targets and goals by cultivating and maintaining new account relationships throughout state network in a highly challenging, competitive market.
- Served as face of Organic Remedies at trade association, NCIA events and other industry functions
Regional Sales and Marketing Manager
Vireo Health International
04.2019 - 12.2021
- Multifaceted leader responsible for marketing, branding and sales efforts across a multi-state region for multi-state operations
- Increased Wholesale revenue by 1,100% in one year, driving revenue changes that led to expansion in Vireo’s national footprint
- Participated in cross-functional leadership strategy including consulting with R&D, Manufacturing, Compliance, Quality Assurance, Medical Education, E-Commerce and Marketing
- Cultivated and enabled points of intersection between business opportunities and community-led initiatives
- Achieved regional sales objectives by hiring and coordinating sales team, developing successful strategies, and servicing 150+ accounts to strengthen business relationships
- Created and managed social media campaigns to drive brand engagement and strategic marketing framework
- DEI Council, NCIA Manufacturing Committee.
Community Outreach Educator & Sales Support
Acreage Holdings
11.2018 - 03.2019
- Account oversight for newly licensed medical marijuana grower-processor
- Developed educational materials for internal teams, accounts, and consumers
- Planned and executed educational events with KOL’s
- Strategically developed market and competitor analysis, assisted in 2019 marketing plan and branding strategy support for cannabis flower & extracts
- Managed high demand product allocation of 70+ key accounts
- Handled collections and payment reminders, patient concerns and community questions through email or telephone communications
- Processed orders in MJ Freeway, worked as inventory and logistics support for sales and dispensary teams.
Geriatric Case Worker
Department Of Health And Human Services
07.2016 - 11.2018
- Responsible for care need identification, management, and coordination of services for dependent seniors through assessment and observational reporting
- Established and Managed 80 client caseload, quarterly home visits, required policy documentation and care plan development.
- Responsible for identification, proper recording and follow up of protected and high level of confidential health care information.
- Monitored case progress for timely completion and compliance with applicable regulations.
Director of Sales
S24 Holdings
09.2023 - 03.2024
- Successful launch of new preroll, edible and vape product lines; sku buildout, biomass procurement and securing and maintaining dispensary accounts.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Education
Bachelor of Science - Communications
Clarion University of Pennsylvania
Clarion, PASkills
- Laws and Regulatory Compliance
- CRM/ Hubspot
- Product Pipeline development
- B to B sales presentations
- Strategic planning
- Territory Management
- Team Recruiting and Onboarding
- Cross Functional Leadership
- Business Growth Management
- Motivational and Inspirational
Timeline
Sales Manager
Holistic Industries
03.2024 - Current
Director of Sales
S24 Holdings
09.2023 - 03.2024
Director of Sales
Organic Remedies
01.2022 - 07.2023
Regional Sales and Marketing Manager
Vireo Health International
04.2019 - 12.2021
Community Outreach Educator & Sales Support
Acreage Holdings
11.2018 - 03.2019
Geriatric Case Worker
Department Of Health And Human Services
07.2016 - 11.2018
Bachelor of Science - Communications
Clarion University of Pennsylvania
Additional Information
Service to Veterans in Cannabis Award
2021 Cannabis Advocate of the Year Award
2019 NCIA Manufacturing Committee
References
Ray Boyer, Pricipal, Organic Remedies
Ray@mercedesadvisors.com
p. 412-427-8435
Gabe Perlow, Principal, Organic Remedies
gabe@rootedmanagement.com
p. 412-327-9181
Dr. Paloma Lehfeldt, Senior Director, Vireo International
palomalehfeldt@vireohealth.com
p. 813-505-7992
Patrick Peters, VP of Wholesale and Retail, Vireo International
patrickpeters@vireohealth.com
p. 951-239-9223
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