Tianli Chen
Rockville
Summary
Strategic Marketing Leader offering 10+ years of integrated marketing experience. Versatile and adept at developing marketing plans, managing tactical planning and overseeing marketing department operations. Forward-thinking and resourceful leader with solid accomplishments in the field.
Overview
10
10
years of professional experience
Work History
Head of US&EU Regional Marketing
GenScript Biotech Corp.
01.2023 - Current
- Leading team of 10 in the US & EU territories to carry out regional marketing campaigns, conference planning, content generation, social campaigns, etc.
- Utilizing regional-specific marketing strategies to acquire more MQLs for US & EU sales teams.
- Establishing more efficient and effective workflows to improve cross-functional team communication.
- Launching new initiatives to close gaps between regional marketing and sales teams.
US Regional Marketing Manager
GenScript Biotech Corp.
05.2021 - 01.2023
- Led team of 5 marketing specialists to promote strategic portfolio services with multi-channel marketing strategies.
- Increased number of marketing and sales-qualified leads through conferences, content generation, and social channels by 20%.
- Collaborated with US sales team to establish new workflows to increase lead quality and efficiency.
- Continually maintained and improved company's reputation and positive image in markets served.
- Received Manager of Year award for outstanding contribution including 0% turnover rate in 2022.
Antibody Product Marketing Manager
OriGene Technologies, Inc.
01.2020 - 05.2021
- Created product positioning and messaging to differentiate antibodies in market and expand visibility.
- Managed new antibody development lifecycle from conception to release.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Developed strategy and managed market communications that drove product demand.
- Offered antibody pricing and feature recommendations to management and cross-functional teams.
Digital Marketing Manager
OriGene Technologies, Inc.
07.2015 - 12.2019
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Increased customer engagement through social media.
- Increased number of Facebook followers from 150 to over 15,000.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Marketing Associate
OriGene Technologies, Inc.
11.2013 - 07.2015
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Coordinated art and graphics creation for effective merchandising.
- Used search engine optimization to improve traffic to brand websites.
- Managed social media platforms (Facebook, Twitter, and LinkedIn) to build reputation and obtain new traffic.
Education
Master of Science - Biotechnology
Johns Hopkins University
Rockville, MD05.2016
Bachelor of Science - Physiology And Neurobiology
University Of Maryland - College Park
College Park, MD05.2010
Skills
- Brand Development
- Lead Generation Campaigns
- Marketing and Advertising
- Cross-Departmental Alignment
- Personnel Management
- Social Media Campaigns
Timeline
Head of US&EU Regional Marketing
GenScript Biotech Corp.
01.2023 - Current
US Regional Marketing Manager
GenScript Biotech Corp.
05.2021 - 01.2023
Antibody Product Marketing Manager
OriGene Technologies, Inc.
01.2020 - 05.2021
Digital Marketing Manager
OriGene Technologies, Inc.
07.2015 - 12.2019
Marketing Associate
OriGene Technologies, Inc.
11.2013 - 07.2015
Master of Science - Biotechnology
Johns Hopkins University
Bachelor of Science - Physiology And Neurobiology
University Of Maryland - College Park
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