Tyra Robinson
Windsor Mill
Summary
Dynamic sports management expert with years of expertise in managing finances, producing outstanding sporting events, and negotiating vendor contracts. An established history in budget management and increasing customer satisfaction.
Overview
1
1
Certification
3
3
years of professional experience
Work History
Marketing Specialist
Coca Cola Bottling Co Consolidated
09.2024 - Current
- Developed and executed integrated marketing campaigns to enhance brand visibility and consumer engagement.
- Analyzed market trends and customer insights to inform strategic marketing decisions and optimize campaign performance.
- Collaborated with cross-functional teams to ensure alignment of marketing initiatives with business objectives.
- Managed social media platforms, creating engaging content that boosted audience interaction and strengthened brand loyalty.
- Collaborated with sales teams to develop targeted marketing campaigns for new market penetration.
- Developed persuasive sales presentations that highlighted product benefits, contributing to revenue growth.
- Provided clerical support by managing records and answering phone calls efficiently.
Brand Marketing Specialist and Event Coordinator
Monumental Sports & Entertainment
12.2024 - 05.2025
- Conducted market research to identify trends that shaped effective promotional tactics.
- Maintained detailed records of promotional activities and results to guide future campaign strategies.
- Gathered client feedback to improve service delivery and customer satisfaction.
- Exceeded client expectations through timely event set-up, professional demeanor, and proactive problem-solving skills.
- Coordinated logistics for events, managing timelines and vendor relationships.
- Assisted with all aspects of setup, execution, and breakdown of game day events.
- Developed lasting connections with industry professionals through networking at conferences, workshops, and other relevant gatherings.
- Researched venues and suppliers, negotiating contracts for optimal services.
SPORTS FACILITY MANAGER
Columbia Association
10.2023 - 08.2024
- Coordinated and managed successful execution of sporting events in the facility.
- Ensured completion of all duties through strong personal accountability.
- Managed time efficiently to complete all tasks within deadlines.
- Adapted quickly to fast-paced environments, managing tasks efficiently under pressure.
- Developed and maintained courteous and effective working relationships.
- Create daily reports detailing everything that occurs throughout the day.
Volunteer Head Basketball Coach
Howard County Recreation and Parks
09.2023 - 11.2023
- Developed game strategies that led to improved competitive outcomes and facilitated player growth.
- Designed and implemented training programs to enhance player skills and foster teamwork.
- Organized community outreach events to increase basketball participation among local youth and strengthen community engagement.
- Collaborated with sports organizations to ensure compliance with league regulations and standards.
Education
Bachelor of Science - Sports Management
Alvernia University
Reading, PA05-2023
Skills
- Digital Marketing Tools
- Strategic Planning
- Task management
- Organization
- Detail-oriented
- Team Management
- Problem solving
- Strong written and verbal communication
- Active Listening
Certification
CPR/AED Training
Timeline
Brand Marketing Specialist and Event Coordinator
Monumental Sports & Entertainment
12.2024 - 05.2025
Marketing Specialist
Coca Cola Bottling Co Consolidated
09.2024 - Current
SPORTS FACILITY MANAGER
Columbia Association
10.2023 - 08.2024
Volunteer Head Basketball Coach
Howard County Recreation and Parks
09.2023 - 11.2023
Bachelor of Science - Sports Management
Alvernia University