Valeria Sirghi
Marketing Investment Executive
Bucharest
Summary
Finance professional with strong FMCG experience, skilled in financial planning, forecasting, and investment analysis. Recognized for delivering clear, data-driven insights that support strategic decisions and business growth, while building strong cross-functional partnerships and driving continuous improvement.
Overview
10
10
years of professional experience
4
4
Languages
Work History
Marketing Investment Executive
British American Tobacco
10.2023 - Current
- Delivered accurate, commercially focused reporting and analysis to empower strategic decision-making within the Marketing function.
- Conducted commercial, financial, and legal due diligence, preparing robust investment reports to support high-impact business cases.
- Performed variance analysis and developed detailed financial models,evaluating the impact of proposed strategies on business performance.
- Owned and led the end-to-end Investment Planning process, including reporting cycles, forecasting, actuals tracking, and performance monitoring —ensuring data integrity and alignment with business objectives.
- Managed financial deliverables for Budget Reviews, Forecasts, and Actuals,in line with corporate timelines, procedures, and compliance frameworks.
- Acted as the primary liaison between local and global stakeholders, aligning investment plans and driving cross-functional coordination.
- Built strong internal partnerships by providing technical guidance,collaborating across departments, and supporting audit processes.
- Ensured strict compliance with SOx, internal controls, governance frameworks, and system/reporting standards.
Commercial Finance Analyst
British American Tobacco
05.2021 - 09.2023
- Delivered accurate and insightful financial reporting and analysis, enabling data-driven, commercially focused decisions for the Marketing function.
- Ensured market compliance with SOx, internal controls, and reporting requirements, maintaining high standards of governance and accountability.
- Prepared and presented financial inputs for Company Plan, Forecasts, and Actuals, ensuring alignment with internal timelines, procedures, and audit-ready controls.
- Facilitated cross-functional collaboration by supporting engagement between Finance, Marketing, Sales Planning & Insights, and other specialized finance teams.
Process Support Specialist - Credit and Collection
British American Tobacco
11.2019 - 05.2021
- Led Credit Committee meetings: coordinated deck preparation, documented meeting minutes, and facilitated discussions across senior stakeholders.
- Provided analytical support to the Team Leader, including ad hoc requests and SOx (Sarbanes-Oxley) compliance queries.
- Supported BAU teams with a wide range of process-related queries, acting as a key knowledge point and ensuring business continuity.
- Owned and delivered the Potential Bad Debt Forecast, contributing to risk mitigation and strategic financial planning.
- Coordinated operational planning activities such as vacation scheduling,public holiday coverage, overtime allocation, and huddle planning, ensuring accuracy of the shared planning file and balanced team performance.
Order to Cash Senior Analyst
British American Tobacco
01.2019 - 11.2019
- Managed end-to-end Order to Cash (O2C) processes, including order release, collections, issue investigation, and customer engagement for resolution and data accuracy.
- Ensured full compliance with internal controls and audit requirements,consistently meeting deadlines and performance standards.
- Acted as a proactive problem solver, streamlining processes and removing bottlenecks to enhance operational efficiency.
- Fostered a team-oriented culture built on critical thinking, constructive reflection, and a shared drive for continuous improvement.
Supply Chain Engineer
Alten
01.2017 - 01.2019
- Supply chain management (prepare, organize and follow-up the supply of specific parts in SAP and NFC systems).
- Planning the commercial activities in order to respect the logistic and fabrication demands (database update and stock management).
- Coding of the worldwide engineers request and ensure the quality of input data in NFC system with high impact on production line.
- Mediating the negation between finance and engineer department in order to find the most convenient solution for project needs.
- Providing analysis, statistics and presentations on project to the top management.
Big Machine Order Management Assistant
Xerox
08.2016 - 11.2018
- Data entry into the Big Machines and the quote creation from the data provided by sales, TM, SDM.
- Summary generation in Big Machines and verifying of the quote completeness and accuracy.
- Promoting and challenging the approval process with concerned business units.
- Promoting the quote to the validation by CA with all required items in BigMachines.
Customer Service Advisor
Capgemini
11.2015 - 08.2016
- Problem monitoring, resolution and escalation - Day to day ticket management.
- Ensure that the process and procedures described in the Help Desk manual are followed.
- Support for VIP users.
- Perform symptom analysis on incidents to determine next course of action.
Education
Master Degree - Management and Development of Human Resources
University Alexandru Ioan Cuza
Iasi07.2018
Master Degree - Project Management
University Alexandru Ioan Cuza
Iasi07.2018
Bachelor degree - Finance and Banking
University Alexandru Ioan Cuza
Iasi07.2016
Skills
Time management
Work under pressure & Stress management
Effective communication & Business partnering
Adaptability & Flexibility
Attention to detail
Critical thinking & Problem solving
undefinedAffiliations
- Membership - University club of statistics 10/2013 - 07/2014
- Membership - Amnesty International Moldova 09/2011 - 09/2013
INTERNSHIPS, TRAININGS & VOLUNTEER
- Order to Cash Masters - British American Tobacco 07/2019 - 12/2019
- Internship - UniCredit (SME), Romania 10/2015 - 12/2015
- Erasmus Mobility - University of Rouen, France 09/2014 - 07/2015
- Internship - SSIF Broker, Romania 06/2014 - 07/2014
- Online Marketing Academy by Google - University Alexandru Ioan Cuza, Romania 10/2013 - 12/2013
- Academy of Human Rights - CIDO, Moldova 10/2011 - 12/2011
Timeline
Marketing Investment Executive
British American Tobacco
10.2023 - Current
Commercial Finance Analyst
British American Tobacco
05.2021 - 09.2023
Process Support Specialist - Credit and Collection
British American Tobacco
11.2019 - 05.2021
Order to Cash Senior Analyst
British American Tobacco
01.2019 - 11.2019
Supply Chain Engineer
Alten
01.2017 - 01.2019
Big Machine Order Management Assistant
Xerox
08.2016 - 11.2018
Customer Service Advisor
Capgemini
11.2015 - 08.2016
Master Degree - Management and Development of Human Resources
University Alexandru Ioan Cuza
Master Degree - Project Management
University Alexandru Ioan Cuza
Bachelor degree - Finance and Banking
University Alexandru Ioan Cuza
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