Summary
Overview
Work History
Education
Skills
Timeline
Generic

Victor Bofill

Marketing Student
Baltimore,MD

Summary

In my previous roles, I have gained experience that directly aligns with the responsibilities of an Athletics Marketing and Promotions Assistant. As a Marketing Intern with Citamarketplace.com, I executed a creative PR strategy that secured coverage in outlets such as The New York Times and Bloomberg, proving my ability to generate visibility and attract audiences. My position as a Resident Assistant at Loyola strengthened my leadership and event-planning skills, as I coordinated programs for over 35 students while fostering community engagement. Additionally, my role as a soccer referee allowed me to develop strong communication and composure in fast-paced athletic environments. Most recently, I collaborated with coaches on the Loyola Rugby Marketing Initiative, where I designed a multi-channel promotional strategy to increase alumni engagement and team visibility.

Overview

3
3
years of professional experience
2
2
Languages

Work History

Resident Assistant

Loyola University Maryland
Baltimore, MD
08.2023 - Current
  • Facilitated conflict resolution among roommates and neighbors by mediating discussions and proposing fair solutions.
  • Served as an approachable resource for residents seeking advice or assistance with personal or academic issues.
  • Supported students experiencing mental health challenges by actively listening, offering resources, and connecting them with appropriate support services.
  • Improved communication between residents and management through consistent updates and informative newsletters.
  • Organized and led educational, social, and cultural programs to promote community engagement, student wellbeing, and personal development.

Marketing Strategist

Loyola University Maryland Rugby
09.2024 - 01.2025

• Joined forces with rugby team coaches to identify key goals, including increasing alumni engagement, fundraising, and enhancing team visibility within the university community. • Engaged with a team to develop an integrated marketing communications plan for the Loyola Maryland rugby team, focusing on enhancing alumni engagement and brand visibility. • Designed and implemented a multi-channel communication strategy using email marketing, social media, and event promotions to increase alumni involvement. • Worked closely with coaches to understand the team's culture and values, ensuring that the marketing plan reflected their vision and long-term objectives.

Marketing Intern

Citamarketplace.com
05.2024 - 08.2024

• Executed a budget-free PR strategy by using targeted cold email outreach to journalists and successfully generating media coverage without a dedicated PR budget.

• Enhanced brand exposure by introducing the platform for exclusive reservations to journalists covering the restaurant industry, increasing visibility among the company’s target audience in the food and hospitality space.

• Achieved high-impact press coverage by securing features in prestigious publications such as The New York Times, Bloomberg, The New Yorker, and Bloomberg Magazine within the first few months of the internship

  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.

Soccer Referee

Loyola University Maryland
09.2022 - 03.2023

• Maintained composure and professionalism in high-pressure situations, mediating conflicts between players, coaches, and spectators.

• Developed excellent communication skills, providing clear and concise explanations of decisions to players and coaches.

• Consistently received positive feedback from league coordinators and teams for impartiality and fairness.

• Demonstrated strong knowledge of game rules, issuing fair and accurate decisions on fouls, penalties, and offside calls.

Education

BBA - Marketing

Loyola University Maryland
Baltimore, MD
05.2001 -

Skills

Student engagement

Patient management

Time management

Team player

Emotional support

Mediation

Critical thinking

Emergency response

Interpersonal relationships

Problem-solving

Multitasking

Excellent communication

Timeline

Marketing Strategist

Loyola University Maryland Rugby
09.2024 - 01.2025

Marketing Intern

Citamarketplace.com
05.2024 - 08.2024

Resident Assistant

Loyola University Maryland
08.2023 - Current

Soccer Referee

Loyola University Maryland
09.2022 - 03.2023

BBA - Marketing

Loyola University Maryland
05.2001 -
Victor BofillMarketing Student