In my previous roles, I have gained experience that directly aligns with the responsibilities of an Athletics Marketing and Promotions Assistant. As a Marketing Intern with Citamarketplace.com, I executed a creative PR strategy that secured coverage in outlets such as The New York Times and Bloomberg, proving my ability to generate visibility and attract audiences. My position as a Resident Assistant at Loyola strengthened my leadership and event-planning skills, as I coordinated programs for over 35 students while fostering community engagement. Additionally, my role as a soccer referee allowed me to develop strong communication and composure in fast-paced athletic environments. Most recently, I collaborated with coaches on the Loyola Rugby Marketing Initiative, where I designed a multi-channel promotional strategy to increase alumni engagement and team visibility.
• Joined forces with rugby team coaches to identify key goals, including increasing alumni engagement, fundraising, and enhancing team visibility within the university community. • Engaged with a team to develop an integrated marketing communications plan for the Loyola Maryland rugby team, focusing on enhancing alumni engagement and brand visibility. • Designed and implemented a multi-channel communication strategy using email marketing, social media, and event promotions to increase alumni involvement. • Worked closely with coaches to understand the team's culture and values, ensuring that the marketing plan reflected their vision and long-term objectives.
• Executed a budget-free PR strategy by using targeted cold email outreach to journalists and successfully generating media coverage without a dedicated PR budget.
• Enhanced brand exposure by introducing the platform for exclusive reservations to journalists covering the restaurant industry, increasing visibility among the company’s target audience in the food and hospitality space.
• Achieved high-impact press coverage by securing features in prestigious publications such as The New York Times, Bloomberg, The New Yorker, and Bloomberg Magazine within the first few months of the internship
• Maintained composure and professionalism in high-pressure situations, mediating conflicts between players, coaches, and spectators.
• Developed excellent communication skills, providing clear and concise explanations of decisions to players and coaches.
• Consistently received positive feedback from league coordinators and teams for impartiality and fairness.
• Demonstrated strong knowledge of game rules, issuing fair and accurate decisions on fouls, penalties, and offside calls.
Student engagement
Patient management
Time management
Team player
Emotional support
Mediation
Critical thinking
Emergency response
Interpersonal relationships
Problem-solving
Multitasking
Excellent communication