Vasilii Leaduhin

"Star Merge: Merge Match Puzzle" (formerly MiraMerge)

• Worked in a product team on development and launch of a game-as-a-service model, resulting in a $6M Round A investment
• Worked on monetization and user segmentation for in-game offers, successfully increasing payer conversion rate, IAP revenue, ARPU, ARPPU
• Designed, implemented and balanced game flows for all stages (FTUE, EARLY, MID, LATE), reduced player churn and improved retention
• Designed interfaces and UX flows
• Balanced and adjusted gameplay experiences to increase the commercial success of the product
• Designed and implemented game mechanics and features
• Created core game narrative, designed characters, dialogues, and collections
• Developed the quest system and created quests for all stages of the game
• Performed market research and analysis to identify new game concepts and growth opportunities
• Used data and analytics to make informed decisions and optimize game performance
• Managed art production, worked with various teams of 2D and 3D artists, programmers, and QA to deliver the highest quality product on time
• Followed design specifications and technical constraints to meet established design and gameplay goals
• Created documents outlining concept, art, deliverable specifications, game flow charts, and overall content to keep the project moving forward and the teams working cohesively
• Conducted regular design reviews throughout the game development process

"Lost Jewels - Match 3 Puzzle" by Peak Games

• Designed, implemented, and tested in-game level packs
• Designed and proposed new game mechanics
• Conducted regular market research to identify new genre trends and improve player experience

"Pearl Blast - Bubble Adventure!"

• Designed, implemented, and tested in-game level packs
• Supervised 2D and 3D art production
• Worked on the game's visual style
• Designed in-game interfaces and UX flows
• Worked on the game's core narrative
• Designed and balanced in-game events
• Developed and maintained project design documentation

• Developed creative designs for print materials, banners, and social media
• Applied color theory and compositional techniques to create appealing designs
• Edited and enhanced existing artwork and graphics
• Collaborated with content and marketing teams to ensure designs adhere to brand guidelines