Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
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Vasilii Leaduhin

Vasilii Leaduhin

Game Designer | Narrative Designer | Product Designer
Chishinau

Summary

Highly accomplished and versatile Game Designer with a proven track record of creating engaging and successful mobile games. Adept at crafting immersive narratives, designing intuitive user interfaces, and optimizing overall product experiences. With a passion for innovation and a keen eye for detail, I've delivered top-tier designs that captivate players and drive revenue. A results-driven professional with a deep understanding of player psychology and market trends, I am committed to pushing the boundaries of interactive entertainment to deliver exceptional gaming experiences.

Overview

4
4
years of professional experience
2
2
years of post-secondary education
3
3
Languages

Work History

Product Game Designer & Narrative Designer

Plummy Games
Chishinau
2021.10 - 2023.05

Star Merge: Merge Match Puzzle (formerly MiraMerge)

  • Worked in a product team on development and launch of a game-as-a-service model, resulting in a Round A investment of $6 millions
  • Designed, implemented and balanced game flows for all stages (FTUE, EARLY, MID, LATE)
  • Designed interfaces and UX flows
  • Balanced and adjusted gameplay experiences to increase critical and commercial success of product
  • Designed and implemented gameplay mechanics and features
  • Created the core game narrative, designed characters, dialogues, and collections
  • Developed the quest system and created quests for all stages of the game
  • Worked on monetization and user segmentation for in-game offers
  • Conducted market research and analysis to identify new game concepts and growth opportunities
  • Utilized data and analytics to make informed decisions and optimize game performance
  • Supervised art production, worked with different teams of 2D and 3D artists, programmers, and QA to deliver the highest quality product on time
  • Followed specifications and technical limitations when designing to meet established design and gameplay objectives
  • Established documents outlining concept, art, deliverable specifications, game flow charts and overall content to help keep the project moving and teams working together cohesively
  • Conducted regular design reviews throughout game development process

Game Designer & UI Designer

Stellar Group SRL
Chishinau
2020.02 - 2021.11

"Lost Jewels - Match 3 Puzzle" by Peak Games (is now owned by Zynga)

  • Designed, implemented and tested in-game level packs
  • Designed and proposed new game mechanics
  • Conducted regular market research to identify new genre trends and improve gameplay experience

"Pearl Blast - Bubble Adventure!"

  • Designed, implemented and tested in-game level packs
  • Designed the visual style of the game
  • Designed in-game interfaces
  • Worked on the core narrative plot of the game
  • Designed and balanced in-game events

Graphic Designer

McDonald's
Chishinau
2019.01 - 2019.07
  • Developed creative designs for print materials, banners, and social media
  • Applied color theory and composition techniques to construct appealing designs
  • Edited and enhanced existing artwork and graphics
  • Collaborated with content and marketing teams to confirm design compliance with brand guidelines

Education

2D Art

Smirnov School
Moscow, Russia (remote)
2020.05 - 2020.06

Graphic Design

D-Spirit Design School
Chishinau, Moldova
2018.09 - 2019.05

Journalism

Moldova State University
Chishinau, Moldova
2016.09 - 2018.06

Skills

    Game Design

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Software

Adobe Photoshop

Adobe XD

Adobe Illustrator

Google Sheets

Jira

Confluence

Notion

Mirro

Slack

Interests

Gaming

Active lifestyle

Camping, tracking, hiking

History

Literature

Animals

Cooking

Timeline

Product Game Designer & Narrative Designer

Plummy Games
2021.10 - 2023.05

2D Art

Smirnov School
2020.05 - 2020.06

Game Designer & UI Designer

Stellar Group SRL
2020.02 - 2021.11

Graphic Designer

McDonald's
2019.01 - 2019.07

Graphic Design

D-Spirit Design School
2018.09 - 2019.05

Journalism

Moldova State University
2016.09 - 2018.06
Vasilii LeaduhinGame Designer | Narrative Designer | Product Designer