Vasilii Leaduhin

Star Merge: Merge Match Puzzle (formerly MiraMerge)

• Worked in a product team on development and launch of a game-as-a-service model, resulting in a Round A investment of $6 millions
• Designed, implemented and balanced game flows for all stages (FTUE, EARLY, MID, LATE)
• Designed interfaces and UX flows
• Balanced and adjusted gameplay experiences to increase critical and commercial success of product
• Designed and implemented gameplay mechanics and features
• Created the core game narrative, designed characters, dialogues, and collections
• Developed the quest system and created quests for all stages of the game
• Worked on monetization and user segmentation for in-game offers
• Conducted market research and analysis to identify new game concepts and growth opportunities
• Utilized data and analytics to make informed decisions and optimize game performance
• Supervised art production, worked with different teams of 2D and 3D artists, programmers, and QA to deliver the highest quality product on time
• Followed specifications and technical limitations when designing to meet established design and gameplay objectives
• Established documents outlining concept, art, deliverable specifications, game flow charts and overall content to help keep the project moving and teams working together cohesively
• Conducted regular design reviews throughout game development process

"Lost Jewels - Match 3 Puzzle" by Peak Games (is now owned by Zynga)

• Designed, implemented and tested in-game level packs
• Designed and proposed new game mechanics
• Conducted regular market research to identify new genre trends and improve gameplay experience

"Pearl Blast - Bubble Adventure!"

• Designed, implemented and tested in-game level packs
• Designed the visual style of the game
• Designed in-game interfaces
• Worked on the core narrative plot of the game
• Designed and balanced in-game events

• Developed creative designs for print materials, banners, and social media
• Applied color theory and composition techniques to construct appealing designs
• Edited and enhanced existing artwork and graphics
• Collaborated with content and marketing teams to confirm design compliance with brand guidelines